List of Boxes
Preface
Acknowledgments
From the Publisher
NOTE: Each chapter includes
- Introduction
- Summary
- Key Terms
- Related Websites
- Further Readings
- Study Questions
Part I: The Sociocultural Context
1. Defining the Field
2.
Media: History and Social and Cultural Forms
Part II: Theoretical Perspectives
3. Media Content: Studying the Making of Meaning
4. Perspectives on Media and Audiences
5. Advertising and Promotional Culture
6. Communication Technology and Society: Theory and Practice
Part III:
The Communication Environment
7. The Formation of Public Policy
8. Communications Policy: Sector by Sector
9. Ownership and the Economics of Media
10. Journalists as Content Producers
Part IV: An Evolving Communication World
11. Globalization
12. Media and Communication:
Looking Back, Looking Forward
Glossary
References
Index
Instructor's Manual
· Chapter overviews
· Student learning objectives
· Sample lecture outlines with suggestions on how to teach each chapter
· Key concepts with illustrative examples
· Suggested additional online resources and teaching aids
· Review questions
· Classroom debate ideas
· Suggested teaching aids
Test Bank
· 35-40 multiple-choice questions per chapter
· 25-30 true-or-false questions per chapter
· 10-15 short answer questions
· 10-15 discussion questions
PowerPoint Slides
· 20-30 slides per chapter
· All figures, tables, diagrams, and images from the text
Student Study Guide
· Chapter overviews
· Related websites
· 15-20 multiple-choice questions per chapter
· 15-20 true-or-false questions per chapter
· Includes answers and explanations
Image Bank
-
All images, figures, tables, charts, and graphics from the text.
MIKE GASHER is a professor emeritus in the Department of Journalism at Concordia University.
DAVID SKINNER is an associate professor in the Department of Communication Studies at York University.
NATALIE COULTER is an assistant professor in the Department of Communication
Studies at York University.
Interplay - Ronald B. Adler, Constance Winder, Lawrence B. Rosenfeld and Russell F. Proctor, II
Understanding Human Communication - Ronald B. Adler, George Rodman and Alexandre Sevigny
New Media - Terry Flew and Richard Smith
Making Sense - Margot Northey