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School Price: $22.95

Format:
On-Line File

ISBN-13:
9780199011254

Publication date:
June 2013

Imprint: OUP Canada

Marketing Dynamic Online

Student Website (One-Year, Single-User Access Code), Canadian Edition 2013

Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri

Series : Marketing Dynamics

This new, Canadianized edition of Marketing Dynamics is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout.

The student website includes: Interactive eBook, Interactive Notebook/Marketing Plan template, Self-Checks, Glossary and Handbook, Multimedia, DECA Plus activities, and Downloads.

This one-year/single-user access code for the student website is delivered to the teacher via email to assign to a student.

CLICK HERE to request a free trial code.

Readership : High school students in Canada.

There is no Table of Contents available at this time.

There are no Instructor/Student Resources available at this time.

Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board).

Jessica Pegis is a professional writer and editor with over 25 years' experience. She has worked on projects from K-12 in a variety of subject areas including business, literacy, and social studies.

Marketing Dynamics - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Bundle - Greg Gregoriou, Jessica Pegis, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Course Guide - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri

Special Features

Interactive eBook: The complete student book with interactive learning tools.
Notebook: Step-by-step activities for creating a marketing plan, adding notes, and bookmarking media from the site.
Self-Checks: Over 650 multiple-choice and true/false question for self- assessment.
Glossary and Handbook: Includes definitions as well as how-to support for creating a marketing plan, and more!
Multimedia: Links to current and relevant videos, infographics, websites, ads, articles and case studies. Reviewed and updated annually.
DECA Plus: Authentic DECA actvities and additional original case studies.
Downloads: All learning support sheets, assessment tools and DECA activties.