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School Price: $1,349.95

Format:
On-Line File

ISBN-13:
9780199007455

Publication date:
June 2013

Imprint: Oxford University Press

Marketing Dynamics Online

Teacher Website, School License (Unlimited Users/Unlimited Term), Canadian Edition 2013

Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri

Series : Marketing Dynamics

This new, Canadianized edition of Marketing Dynamics is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout.

The teacher website includes everything from the student website, plus comprehensive teaching notes, answer keys, and links to line masters, assessment tools, and instructional PowerPoint slides. Teacher-only downloads include ExamView(R) testbank and an Oxford test generator, modifiable Word files for all learning supports and assessment tools, and printable teaching notes.

This school license includes access to the teacher website for an unlimited number of teachers at the same school, with no term expiry date. Access code is delivered to the electronically to a lead teacher for administration to other teachers.

Readership : High school business teachers in Canada.

There is no Table of Contents available at this time.

There are no Instructor/Student Resources available at this time.

Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board).

Jessica Pegis is a professional writer and editor with over 25 years' experience. She has worked on projects from K-12 in a variety of subject areas including business, literacy, and social studies.

Marketing Dynamics - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Bundle - Greg Gregoriou, Jessica Pegis, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Course Guide - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamic Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri

Special Features

Interactive eBook: The complete student book with interactive learning tools.
Notebook: Step-by-step activities for creating a marketing plan, adding notes, and bookmarking media from the site.
Self-Checks: Over 650 multiple-choice and true/false question for self- assessment.
Glossary and Handbook: Includes definitions as well as how-to support for creating a marketing plan, and more!
Multimedia: Links to current and relevant videos, infographics, websites, ads, articles and case studies. Reviewed and updated annually.
DECA Plus: Authentic DECA actvities and additional original case studies.
Downloads: All learning support sheets, assessment tools and DECA activties.
Teacher Website: includes everything from student website plus printable teaching notes, answer keys, modifiable line masters and assessment tools, PowerPoint slides, and ExamView(R) Assessment Suite.