Part One: Theoretical, Historical, and Institutional Foundations
1. Canadian Contributions to the Study of Advertising and Consumer Culture, Lee McGuigan
2. A Professional Ideal, Russell Johnston
3. Crafting the Consumer Workforce, Donica Belisle
4. Imperial Tobacco, Market
Research, and Canadian Teens, 1960-1988, Daniel J. Robinson
5. The Emergence of the Tween Market and the Expansion of Children's Consumer Culture, Natalie Coulter
Part Two: Canadian Brand Case Studies
6. "Always Fresh, Always There." Tim Hortons and the Consumer-Citizen, Patricia
Cormack and James F. Cosgrave
7. The Hudson's Bay Company, Canadian History, and Settler Colonialism, Estee Fresco
8. Sport, Beer Advertising, and Corporate Nationalism in Canada: Molson's Articulation of National and Masculine Identity to Consumer Citizenship, Steven Jackson
9.
"Canada's M.A.C.nificent Make-up Company": AIDS, Gender, and the "Original" M.A.C Cosmetics RuPaul VIVA GLAM Advertising Campaign, Andrea Benoit
10. "Always On, Always Connected": Designing, Branding, and Marketing the BlackBerry, 1997-2017, Vincent Manzerolle
11. "Sorry, We're Breaking Up":
Product Recall and lululemon's Brand Love Backlash, Valerie Creelman
Part Three: Controversies in the Expanding Frontiers of Canadian Advertising
12. Consumer Culture, Promotional Priorities, and Commercialization in Children's Online Games and Virtual Worlds, Sara M. Grimes
13.
Influencer Marketing, the Commercial Forces of Social Media Celebrity, and Challenges for Canadian Advertising Regulation, Kyle Asquith
14. Promoting Pity or Empathy? Poverty and Canadian Charitable Appeals, Anne F. MacLennan
15. Beyond Bitumen: How Advertising Sells the Myth of Canada's
Oil/Tar Sands, Patrick McCurdy and Adam Thomlison
16. Paying Our Dues: The Culture of Unpaid Internships, Jenna Jacobson and Leslie Regan Shade
Index
E-Book ISBN 9780199026333
Kyle Asquith is an assistant professor in the Department of Communication, Media, and Film at the University of Windsor.
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