Contents Overview
Detailed Contents
From the Publisher
Author's Preface and Acknowledgements
Dedication
NOTE: Each chapter includes
- Learning Objectives
- Chapter-opening case study
- Checklist boxes
- Quick Tips boxes (selected chapters)
- Sample
documents/writing samples
- Key Terms highlighted at first use
- Marginal Glossary
- Exercises, Workshops, and Discussion Forums
- Writing Improvement Exercises
- Case Study Exercises
- Online Activities
1. Issues and Trends in Professional Communication
2. Getting
the Message Across
3. Getting Started: Planning, Writing, and Revising Business Messages
4. Business Style: Word Choice, Conciseness, and Tone
5. Business Style: Sentences and Paragraphs
6. Memorandums, E-mail, and Routine Messages
7. Routine Goodwill Messages
8. Delivering
Unfavourable News
9. Persuasive Messages
10. Communicating for Employment
11. Informal Reports
12. Proposals and Formal Reports
13. Oral Communication
14. Social Media and Mobile Communications
Appendix A: Business Usage
Appendix B: Grammar
Handbook
Notes
Index
INSTRUCTOR RESOURCES
Sample Syllabus
13 weeks; each week includes:
· Assigned reading from book
· Assigned exercises from book (homework)
Instructor's Manual
For each chapter:
· Chapter Overview
· Learning Objectives
· Key concepts
· 6-10
Suggestions for discussion or debate
· 5 Further Readings and Tasks
· 7-10 Homework assignments with answer guidelines
· Answer key for end-of-chapter exercises
PowerPoint Slides
· 25 lecture slides for each chapter
Test Generator
For each chapter:
· 40-50
multiple choice questions
· 25-30 true-or-false questions
· 20-35 short answer questions
Case Studies with Answer Key
· 20 case studies to improve students' critical thinking and writing skills
· General scenarios related to business communication
· Accompanied by 3
activities and discussion questions
.
STUDENT RESOURCES
Student Study Guide
For each chapter:
· Chapter Overviews
· Learning Objectives
· Key concepts
· 10 Review Questions
· Answer key for review questions
· 25 flash cards
Student Quizzes
For each chapter:
· 25 multiple choice questions
- Instant feedback provided
· Practice midterm and final exam with answer key
Annotated Business Plan
· A comprehensive introduction to business plans
· Sample of an annotated business proposal
· Sample transmittal
letter
· Sample business plan
· Financial statements
· Relevant web links
Web Links
· Relevant links to blogging and microblogging, wikis, social media, text messaging
· Links to exercises related to technology in the workplace
- Additional web links organized by
chapter
Grammar Diagnostic Modules
· 34 quizzes
· Available for most Learning Management Systems
Scenarios
- Interactive scenario with personal study or group activity questions
Documents Library
· A library of model documents organized by document type
-
Some documents are annotated to show correct and incorrect formats
Carolyn Meyer is an associate professor in the School of Professional Communication and the Masters of Professional Communication Program at Ryerson University.