Brief Contents
Detailed Contents
Preface and Acknowledgements
From the Publisher
1. Starting Points for Business Communication
Learning Objectives
Before You Begin...
Starting Point Questions for Business Communications
Research
- What Is Primary and Secondary
Research?
- Acceptable, Reliable Research Sources
- How to Organize Your Research
Documentation and Citations
- Why Document Sources?
- So What Documentation System Do I Use?
Writing
- Resources
- Using In-house Communication Style
- Editing and Refining Your
Writing
Document Organization and Presentation
- Cover Page
- Table of Contents
- Section and Subsection Numbering
- Professional Document Presentation
- Electronic Transmission or Submission of Documents
Chapter Summary
Suggestions for Further Reading
2. Memos,
Email Messages, and Social Media
Learning Objectives
Memos and Email Messages, Social Media: A Case Study
Before You Begin...
Your Starting Point
Creating the Written Product: How to Do It
- Memo Format
- Email Format
Generic Examples of the Written Work
Checking
Your Work
Chapter Summary
Suggestions for Further Reading
Debate and Discussion Starters
Practising What You Have Learned
3. Business Letters
Learning Objectives
Business Letters: A Case Study
Before You Begin...
Your Starting Point
Creating the Written
Product: How to Do It
- Preparing to Write
- Preparing for Citations
- Organizing Information and Writing: Format
Generic Examples of the Written Work
Checking Your Work
- Content Editing, Copy Editing, and Formatting Review
Oral Presentation of the Business
Letter
Electronic Submission of Business Letters
Chapter Summary
Suggestions for Further Reading
Practising What You Have Learned
4. Writing Clearly: Editing for Effective Writing
Writing Clearly: A Case Study
Your Starting Point
Editing the Written Product: How to Do
It
- Review
- Content
- Organization
- Documentation
- Style
- Mechanics
- Revise
- Refine
Generic Examples of the Edited Work
Chapter Summary
Suggestions for Further Reading
Debate and Discussion Starters
Practising What You Have Learned
5.
Everyday Oral Communications
Learning Objectives
Meetings and Minute-Taking: A Case Study
Before You Begin...
Your Starting Point
Creating the Oral/Written Product: How to Do It
- Preparing to Write
- Preparing for Citations
Organizing Information and Writing:
Format
Generic Examples of the Written Work
Checking Your Work
- Content Editing, Copy Editing, and Formatting Review
Circulating the Minutes
Oral Presentation of the Minutes
Chapter Summary
Suggestions for Further Reading
Practising What You Have Learned
6.
Communicating in Teams and Small Groups
Learning Objectives
Communicating in Teams: A Case Study
Before You Begin...
Your Starting Point
- Creating a Team
- Developing a Team Member Profile and Setting Criteria for Formulating Teams
- Culture and Teams
- Team Member
Roles and Responsibilities
- Team Contacts
- Contingency Plan
Getting to Work with Your Team
- Stages of Team Development
- Managing Team Meetings
Wrapping Up Your Team
- Evaluation
- Individual Evaluation
- Group Evaluation
- Adjourning the Team
A Generic
Example of the Written Work
Checking Your Work
Chapter Summary
Suggestions for Further Reading
Debate and Discussion Starters
Practising What You Have Learned
7. Team Communications Projects
Learning Objectives
Team Communications Projects: A Case Study
Before You
Begin . . .
- Why Work in Teams on Writing Projects?
- The Consensus Model of Team Writing
- The Delegation Model of Team Writing
- The Collaboration Model of Team Writing
- Who Are Your Readers
Your Starting Point
Creating the Written Product: How to Do It
-
Preparing to Write
- Preparing for Citations
- Initial Editing for Content
- Organizing Information and Writing: Format
Checking Your Work
- Content Editing, Copy Editing, and Formatting Review
What Happens to Your Document Next?
Oral Presentation of the Team
Project
Chapter Summary
Suggestions for Further Reading
Debate and Discussion Starters
Practising What You Have Learned
8. Informal Reports
Learning Objectives
Informal Reports: A Case Study
Before You Begin...
Your Starting Point
Creating the Written Product:
How to Do It
- Preparing to Write
- Preparing for Citations
- Organizing Information and Writing: Format
Generic Examples of the Written Work
Checking Your Work
- Content Editing
- Copy Editing
- Formatting Review
Oral Presentation of the Informal
Report
Preparing and Sending Your Report
Chapter Summary
Suggestions for Further Reading
Debate and Discussion Starters
Practising What You Have Learned
9. Formal Reports
Learning Objectives
Formal Reports: A Case Study
Before You Begin . . .
- Formal Reports
vs. Informal Reports
- Organizing More Details in a Formal Report
- Never Assume Your Reader Knows Anything!
Your Starting Point
Creating the Written Product: How to Do It
- Preparing to Write
- Preparing for Citations
- Organizing Information and Writing: Format
A
Generic Example of the Written Work
Checking Your Work
- Content Editing, Copy Editing, and Formatting Review
- Final Preparation of the Formal Report
Oral Presentation of the Formal Report
Preparing and Sending Your Report
Chapter Summary
Suggestions for Further
Reading
Practising What You Have Learned
10. Informal Proposals
Learning Objectives
Informal Proposals: A Case Study
Before You Begin...
Your Starting Point
Creating the Written Product: How to Do It
- Preparing to Write
- Preparing for Citations
- Organizing
Information and Writing: Format
Generic Examples of the Written Work
Checking Your Work
- Content Editing
- Copy Editing
- Formatting Review
- Press print ... or Send!
Oral Presentation of the Informal Proposal
- Who is Your Audience?
- What are the
Logistics?
- Presentation Format
- No AV Resources?
- Working with (or without) AV Resources
- Questions
- Handouts
- Follow-Up
Chapter Summary
Suggestions for Further Reading
Practising What You Have Learned
11. Formal Proposals
Learning
Objectives
Formal Proposals: A Case Study
Before You Begin . . .
- So how is the proposal formal?
- Assume That Your Reader Knows Nothing About the Proposal Topic
- Targeted Research Persuades Readers
- Who Else Might Read the Proposal?
- What's an RFP?
- Formatting
the Proposal
- Use the Format to Organize Information
- Introduce the Proposal with a Letter
Your Starting Point
Creating the Written Product: How to Do It
- Preparing to Write
- Preparing for Citations
- Organizing Information and Writing: Format
A Generic Example of
the Written Work
Checking Your Work
- Content Editing
- Copy Editing
- Formatting Review
- Press Print . . . or Send!
- Presentation Guidelines
Oral Presentation of the Formal Proposal
- Who Is Your Audience?
- What Are the Logistics?
- Presentation
Format
- Working With (or Without) AV Resources
- Questions
- Handouts
- Follow-up
Chapter Summary
Suggestions for Further Reading
Practising What You Have Learned
12. Oral Presentations
Learning Objectives
Oral Presentations: A Case Study
Before You
Begin...
Your Starting Point
- Assess the Reason and Receivers
- Assess the Conditions
Creating the Oral Presentation: How to Do It
- Preparing to Present
- Preparing for Citations
- Organizing Information and Writing: Format
Checking Your Work
- Content Editing,
Copy Editing, and Formatting Review
Delivering the Presentation
Chapter Summary
Suggestions for Further Reading
Debate and Discussion Starters
Practising What You Have Learned
13. Résumés and Cover Letters
Learning Objectives
Communications for Career Development: A
Case Study
Before You Begin...
Your Starting Point
- Envisioning Your Job or Career
- Research into Organizations and Businesses
- Research for Advertised Jobs
- Research and the Covering Letter
- Research and the Résumé
Creating the Written Product: How to Do
It
- Preparing to Write
- Organizing Information and Writing: Format
Generic Examples of the Written Work
Checking Your Work
- Content Editing, Copy Editing, and Formatting Review
Sending Your Application Pieces by Email, Snail Mail, or Fax
Chapter Summary
Suggestions
for Further Reading
Debate and Discussion Starters
14. Job and Informational Interviews
Learning Objectives
Job and Informational Interviews: A Case Study
Before You Begin . . .
- Research Is Critical to Success
- Use Your Contacts to Get in the Door
- Conduct
Interviews to Obtain More Employer/Sector Information
- The Big Event: The Job Interview
Your Starting Point
- Envisioning Your Job or Career
- Research into Organizations and Businesses
- Questions to Ask about Companies or Organizations
- Summary of Information
-
Reviewing the Job Posting before a Job Interview
- Résumé (and Cover Letter)
- Are You Ready to Go for It?
Job and Informational Interviews: How to Do Them
- Setting Up an Informational Interview
- Preparing for the Job Interview
- Potential Questions: Informational
Interview
- Potential Questions: Job Interview
- What to Expect: Informational Interview
- What to Expect: Job Interview
- Checklist to Prepare for Informational and Job Interviews
Chapter Summary
Suggestions for Further Reading
Debate and Discussion
Starters
Practising What You Have Learned
Appendix A: Grammar Handbook
Appendix B: Documenting Sources
Glossary
References
Index
Test Generator:
For each chapter:
- 35-40 multiple-choice questions
- 20 true-or-false questions
- 8-9 short-answer questions
Bank of cross-disciplinary model documents
- 60 model documents from a wide range of workplace settings and contexts-10 New
Instructor's Manual:
- Preamble
- NEW Accessibility Standards and Critical Thinking Coverage in Preamble
- Chapter Summary
- Learning Objectives
- Key Concepts
- Suggested In-Class Activities and Group Activities
- Suggested Questions for Class Discussion
-
Additional Resources-Annotated
-- Websites and Suggested Readings
- Assignment Marking Rubrics
- Grid Template for Chapter Activities
Online chapters:
6 complete additional chapters (including separate glossary), updated for the second edition:
- Chapter 15: Promotional
Communications
- Chapter 16: Marketing Plans
- Chapter 17: Advertising Communications
- Chapter 18: Public Relations: A Starting Point
- Chapter 19: Business Plans
- Chapter 20: Writing for the Web
Online grammar quizzes:
Identifying Punctuation Errors
Identifying Modifier Errors
Identifying Errors in Parallelism
Identifying Errors in Subject-Verb Agreement 1
Identifying Errors in Subject-Verb Agreement 2
Identifying Errors in Subject-Verb Agreement 3
Identifying Comma Errors
Identifying Sentence Errors
Identifying Word-Choice Errors
Identifying Errors in Subject-Verb/Pronoun-Antecedent Agreement
PowerPoint slides:
15-25 slides for each chapter
Student Study Guide:
Each chapter contains:
- Chapter summary
- Learning objectives
- Key concepts
- 9-10
review questions with answers
- Additional resources
Oxford-created blog, Facebook, and Twitter pages
Mobile Study Centre App
Deborah Luchuk teaches part-time at Trent University and taught at Sir Sanford Fleming College prior to that. She is currently working toward an MA in English Literature at Trent University. She is the president of Luchuk Communications Incorporated, a company specializing in business
planning, management development consulting, corporate training, and marketing planning. Ms. Luchuk also teaches a Youth Entrepreneurship Program for at-risk youth for the Government of Canada, where she has mentored over 80 businesses since she developed the program in 2002. Successful Business
Communication reflects current curriculum and techniques that have been thoroughly classroom tested and distilled from real-world business practice.
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