The book explores the core concepts of managerial economics and supplements them with relevant caselets, examples, and detailed case studies.
Students will find the book highly useful for its coverage of key concepts of managerial economics. The revised edition aims to provide an
application-oriented focus to the subject.
Part One: The Foundation
1. Introduction
Part Two: The Household and the Firm
2. Demand
3. Behind the Demand Curve
4. Demand estimation and Forecasting
5. Firm as a Producer
6. Analysis of Production: Theory and estimation
7. Analysis and estimation
of Costs
8. Supply
Part Three: Price and Output decisions in Product Markets
9. The Competitive and Monopoly Model
10. Monopolistic Competition and Oligopoly
11. Alternate Pricing Practices
12. Markets for Factor inputs
13. Long term Investment and Risk
Analysis
Part Four: Market Failures
14. Economics of Information
15. Externalities and Public Goods
Part Five: Macroeconomic Environment
16. Macroeconomic Aggregates
17. Fiscal, Monetary, and Exchange Rate Policies
18. The New
Economy
Appendices
Appendix 1: Linear programming
Appendix 2: Constrained optimization: Lagrange multipliers
Appendix 3: Primer on functions, differential calculus, and discounting
Appendix 4: Statistical appendices
Appendix 4(a): Critical values for the
t-distribution
Appendix 4(b) Critical Values for the F-Distribution (a = .05)
Appendix 4(c): Critical Values for the F-Distribution (a =.01)
Appendix 4(d): Durbin-Watson Statistic: (One-Tail Test, a = .05)
Appendix 4(e) Durbin-Watson Statistic
Appendix 4(f) Areas under the Normal
Curve
Appendix 5: Discount tables
Appendix 5(a): Future Value of $1 at the End of n Periods
Appendix 5(b): Sum of an Annuity of $1 per Period for n Periods
Appendix 5(c): Present Value of $1 Received at the End of n Periods
Appendix 5(d): Present Value of an Annuity of $1 per
Period for n Periods
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Suma Damodaran, PhD, is Professor of Economics at XLRI, Jamshedpur. Formerly a faculty at the Indian Institute of Management Kozhikode, she had over two decades of experience in teaching. Dr Damodaran's research and consultancy interests are in the subjects of Managerial Economics and
Industrial Economics.
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