Dr. S. V. Srinivas
Located in the south Indian state of Andhra Pradesh, the Telugu film industry is the second largest in India. The Telugu film industry exhibits particular cultural traits that relate not only to filmmaking, but also to the impact of popular culture on politics.
Megastar is a book on
the powerful presence of popular culture and the different ways in which our daily lives are mediated by the circulating power of film. Steering clear of formulations that have reduced a highly complex set of issues to a linear narrative, this book studies the particularities of south Indian cinema:
its economics, on-screen manifestations, its consumption, and importantly, the cinema-politics association.
The book is part of the 'South Asian Cinema' series edited by Rachel Dwyer, which presents new research on past, present, and emerging cinematic trends and includes the titles Hindi
Action Cinema: Industries, Narratives, Bodies (2008) and Behind the Curtain: Making Music in Mumbai's Film Studios (2009). Megastar, with its an interdisciplinary approach, will appeal to students and researchers of cultural and film studies, sociology, politics, and history, as well as general
readers interested in Telugu cinema.
Acknowledgements
Image Credits
Part I:
1. Whistling Fans and Conditional Loyalty
Part II:
2. After NTR: Telugu Mass Film and Cinematic Populism
3. Rowdy-Citizen: He Who knows his Ganji and Benji
4. Fans, Families and Phantoms: Alluda Majaka
Revisited
5. Remaking the Star to Make a Politician
Chiranjeevi's Filmography
References
Index
There are no Instructor/Student Resources available at this time.
S.V. Srinivas is Senior Fellow and Coordinator of The Asia Popular Research Programme at the Centre for the Study of Culture and Society, Bangalore.
Hindi Action Cinema - Dr. Valentina Vitali
Making Meaning in Indian Cinema - Edited by Ravi S. Vasudevan
Ideology of the Hindi Film - M. Madhava Prasad
Making Sense - Margot Northey and Joan McKibbin
