Economics and Business

Paul Baines is Senior Lecturer in Marketing at the School of Management, Cranfield University. Chris Fill is Principal Lecturer in Marketing Management at the University of Portsmouth. Kelly Page is Lecturer in Marketing and Strategy at Cardiff Business School.
(Paper)

Marketing is a brand new undergraduate textbook offering students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools made available on the book's accompanying website and DVD.  (Read more)

John Roberts holds the John H. Scully Professorship in Economics, Strategic Management and International Business in the Graduate School of Business at Stanford University.
(Paper & Hardcover)

Business firms around the world are experimenting with new organizational designs, changing their formal architectures, their routines and processes, and their corporate cultures as they seek to improve their current performance and their growth prospects.  (Read more)

Adrian Haberberg is Senior Lecturer in Strategic Management at the University of Westminster's Westminster Business School. Alison Rieple is Professor of Strategic Management at the University of Westminster's Harrow Business School.
(Hardback)

Strategic Management: Theory and Application is an undergraduate student-focused text which provides an emphasis on skills development. The features provided throughout the book promote the development of critical thinking, analytical rigour and creativity skills. (Read more)

Dominick Salvatore is Professor of Economics and Business at Fordham University, Visiting Professor at the Vienna Economics and Business Administration University, and Honorary Professor at the Shanghai Finance University. He is president of the North American Economics and Finance Association, a former chairman of the New York Academy of Sciences, and a consultant to the Economic Policy Institute in Washington, the United Nations, and various multinational banks and corporations. He is the author, coauthor, or editor of forty-four books.
(Hardback)

Fully revised and expanded, this fifth edition of Microeconomics: Theory and Applications presents all the standard topics of traditional microeconomic theory while offering a modern approach that reflects the many exciting recent developments in the field.  (Read more)