Higher Education

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Understanding Human Communication, Third Edition: Chapter 8

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:


a) True
b) False

Question 2:


a) True
b) False

Question 3:


a) True
b) False

Question 4:


a) True
b) False

Question 5:


a) True
b) False

Question 6:


a) Websites that allow users to share news stories and images
b) Websites that allow users to organize, share, and manage lists of Internet content
c) Websites that encourage users to exchange reading recommendations and reviews
d) Websites that enable users to rate other users

Question 7:


a) A web-based artificial currency such as Bitcoin
b) Conversations started by organizations that reach out to a wide audience of participants
c) An individual’s Internet ranking based on his or her social media participation and positioning
d) Ideas popular enough that influential people will want to share them through their social networks

Question 8:


a) Media that are allusive and require the user to use imagination to supply missing data
b) Media that are explicit and leave little for the user to fill in
c) Media that have a powerful, direct effect on their audiences
d) New media that audiences find highly attractive and appealing

Question 9:


a) People who are skeptical about accepting innovation and do so reluctantly
b) People who are immediately and directly affected by media messages
c) People who require repeated, redundant messages for media to affect them
d) People who tend to be traditional and conservative and who resist most change

Question 10:


a) Twitter
b) Instagram
c) SnapChat
d) All of the above