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1.

Strategic Advertising Management
Larry Percy and Richard Rosenbaum-Elliott
ISBN-13: 9780198835615
Copyright Year: 2021 | Sixth Edition | 488 pp. | $95.99
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2.

Digital Strategies : Data-Driven Public Relations, Marketing, and Advertising
Regina Luttrell, Susan Emerick and Adrienne Wallace
ISBN-13: 9780190925390
Copyright Year: 2021 | 272 pp. | $57.99
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3.

Strategic Brand Management
Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan
ISBN-13: 9780198797807
Copyright Year: 2019 | Fourth Edition | 352 pp. | $95.99
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4.

Branding: A Very Short Introduction
Robert Jones
ISBN-13: 9780198749912
Copyright Year: 2018 | 144 pp. | $13.50
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5.

Strategic Brand Management : Lessons for Winning Brands in Globalized Markets
Deborah Roedder John and Carlos J. Torelli
ISBN-13: 9780190646004
Copyright Year: 2018 | 272 pp. | $115.99
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6.

Social Media and Mobile Marketing Strategy
Randi Priluck
ISBN-13: 9780190215071
Copyright Year: 2017 | 496 pp. | $185.99
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7.

Social Media Management : Persuasion in Networked Culture
Ben Shields
ISBN-13: 9780190296339
Copyright Year: 2017 | 304 pp. | $102.99
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