Quiz 22 | Higher Education | Oxford University Press Canada

Higher Education

Sociology: A Canadian Perspective, Second Edition - Chapter 22

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Question 1:

According to the author, symbolic interactionism can be applied to which types of communication?
a) interpersonal, group, public, and mass
b) interpersonal, face-to-face, group, and mass
c) online, telephone, text, and face-to-face
d) online, interpersonal, public, and mass

Question 2:

Structural functionalism was frequently used in studies of the mass media during the
a) 1940s
b) 1950s
c) 1960s
d) 1980s

Question 3:

Through the use of this theoretical approach, sociologists have been questioning the role of media institutions.
a) Feminism.
b) Structural functionalism.
c) Conflict theory.
d) Symbolic interactionism.

Question 4:

According to the author, critical perspectives on the media are divided into these two categories.
a) Political studies and cultural economy.
b) Political economy and cultural studies.
c) Globalization and ownership.
d) The state and media policy.

Question 5:

In 2005, the leading media organization in Canada was
a) Rogers Communication
b) the Thompson Corp.
c) Quebecor
d) BCE

Question 6:

According to Crane, cultural globalization concerns
a) worldwide production and financial transactions.
b) the transmission or diffusion accross national bordersnof various forms of media and the arts.
c) the dominance of the American film industry.
d) an exchange of cultural traditions across national borders.

Question 7:

Smythe (1981) noted that the period from _________ to _________ was marked by a 'struggle between the popular forces in Canada fighting for public service broadcasting and those seeking private profit.'
a) 1930;1936
b) 1960;1966
c) 1970;1976
d) 1990;1996

Question 8:

According to the author, political economy focuses on the
a) ideological aspects of the media.
b) representation of the working class within the media.
c) ownership and control of the media.
d) techniques and skills necessary to succeed in controlling the media.

Question 9:

Which of the following choices does the concept of the '500 channel universe' best represent?
a) the idea that we are currently living in a consumerist society
b) the anomie of society today
c) that we still live in a restricted choice society
d) communication technology has made the broadcasting of signals seem limitless

Question 10:

The consequences of a '500 channel universe' are most likely to be considered negative from which perspective?
a) functionalist
b) interactionist
c) conflict
d) feminist

Question 11:

Dole (2000) examined the representation of women as law enforcers in American motion pictures in which study?
a) Woman with a Gun
b) Women and the Police Force
c) Physical Power and Women
d) Woman as Cop

Question 12:

According to Hall, the dominant ideology is woven in media texts through
a) racialization
b) discrimination
c) encoding
d) decoding

Question 13:

Hall identifies three possible ways of decoding media texts. These are
a) dominant-hegemonic, oppositional, and negotiated.
b) interpretation, negotiation, and investigation.
c) research, interpretation, and investigation.
d) negotiation, oppositional, dominant-hegemonic.

Question 14:

Alternative media are forms of communication used by
a) corporations.
b) executive producers.
c) subordinate groups.
d) none of the above.

Question 15:

Digital divide refers to
a) inequalities in access to computers.
b) inequalities in access to the Internet.
c) inequalities in the skills needed to use computers.
d) all of the above.