Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:

According to cultivation theory, media tell us what to think about but not what to think.
a) True
b) False

Question 2:

Another label for Web 3.0 is the Semantic Web.
a) True
b) False

Question 3:

The main advantage of social media, according to the textbook, is that they offer interactivity and community-building.
a) True
b) False

Question 4:

Time-binding media reach many people simultaneously across large distances.
a) True
b) False

Question 5:

According to Marshall McLuhan’s tetrad, we must consider how a new medium will enhance, degrade, reverse, and erase an existing medium.
a) True
b) False

Question 6:

What are social bookmarking websites?
a) Websites that allow users to share news stories and images
b) Websites that allow users to organize, share, and manage lists of Internet content
c) Websites that encourage users to exchange reading recommendations and reviews
d) Websites that enable users to rate other users

Question 7:

What is social currency?
a) A web-based artificial currency such as Bitcoin
b) Conversations started by organizations that reach out to a wide audience of participants
c) An individual’s Internet ranking based on his or her social media participation and positioning
d) Ideas popular enough that influential people will want to share them through their social networks

Question 8:

What are hot media?
a) Media that are allusive and require the user to use imagination to supply missing data
b) Media that are explicit and leave little for the user to fill in
c) Media that have a powerful, direct effect on their audiences
d) New media that audiences find highly attractive and appealing

Question 9:

In terms of media, who are laggards?
a) People who are skeptical about accepting innovation and do so reluctantly
b) People who are immediately and directly affected by media messages
c) People who require repeated, redundant messages for media to affect them
d) People who tend to be traditional and conservative and who resist most change

Question 10:

Which service is an example of a microblogging platform?
a) Twitter
b) Instagram
c) SnapChat
d) All of the above

Higher Education

Understanding Human Communication, Third Edition: Chapter 8