Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the “Submit my answers” button at the bottom of the page to receive your results.

Question 1:

Which of the following is a feature of a participatory culture?
a) It has low barriers to creative expression and civic engagement.
b) It support and mentorship among members for each other’s creations.
c) It creates feelings of social connection among members and belief that their contributions matter.
d) All of the above

Question 2:

Businesses should select social media applications based on which of the following?
a) Flexibility
b) Ability to reach the user-base
c) Cost
d) Both A and B

Question 3:

Which of the following is NOT a type of corporate blog?
a) Intranet
b) Product
c) Personal promotion
d) Event

Question 4:

Best practices organizations should consider in using Facebook do NOT include which of the following?
a) Using a formal tone
b) Choosing privacy settings carefully
c) Updating frequently
d) Engaging the audience through interactivity

Question 5:

What should users do to optimize a LinkedIn profile?
a) Make their URL more than one word
b) Select the “public” option
c) Update their status infrequently
d) Avoid syncing it with their Twitter accounts

Question 6:

Using Twitter to its fullest potential includes which of the following?
a) Answer questions but don’t ask them
b) Use buzzwords to promote products or services
c) Incorporate links, photos, and videos
d) Send out multiple tweets in short timeframe

Question 7:

Social media tools make it simple for organizations to do what?
a) Control and manage conversations about their product/services
b) Eradicate a failed social media campaign once ineffective ads have been removed
c) Prevent difficult or disgruntled customers and employees from voicing complaints and influence customers
d) Search for personal employee information

Question 8:

Which term refers to the gathering and analyzing of social media data to determine usage trends and measure customer interest?
a) Special media analysis
b) Social media analytics
c) Societal medium anagrams
d) Social median analog

Question 9:

Which of the following is a type of social media measurement tool?
a) Hoot Suite
b) PostRank
c) Google Analytics
d) All of the above

Question 10:

Corporate marketers can track which of the following about business social media tools?
a) Sharing of content among users
b) Conversion from social media consumers to paying customers
c) Consumer feedback about competitors and their brands
d) All of the above

Higher Education

Communicating for Results, Third Edition: Chapter 13