1. Modern Political Campaigns: Why and How They (May) Matter
When (And How) Campaigns Matter
Campaign Structure and Organization
Transition from Party-Centered to Candidate-Centered Elections
Growth and Professionalization of the Political Consulting Profession
Organization of
the Book
2. Layers of Democracy: Federal, State, and Local Campaigns
Levels of American Elections: Variation across States
The Implications of Structural and Legal Variations for Democratic Norms
The Role of Competitive Elections
Implications of Competitive Elections Across the
United States for Democratic Norms
Campaign Finance and Consequences
The Nationalization of State and Local Campaigns
Conclusion
3. External Actors: Parties, Interest Groups, and the Media
Political Parties: Changing Contexts
Consequences for Norms
Interest groups:
Changing Contexts
Consequences for Democracy
Media: Changing Context
Consequences for Democracy
Conclusion
4. Money and the Modern Campaign
Contemporary Campaign Finance Regulations and Fundraising
Campaign Finance Regulations, Budgeting, and Spending
Resources
Effects of Campaign Spending in Elections
Outside Actors: Issue Advocacy, Independent Expenditure Groups and Super PACs
Consequences for Democracy
Conclusion
5. Campaign Strategy
Campaign Research: What's Important?
Context Matters: Campaign Strategy in
Presidential Elections
Targeting Voters
Polling to Develop Campaign Strategy
Opposition Research
Message Development and Timing
Consequences for Democracy
6. Getting the Word Out
Revisiting the Basics of Campaign Messaging
Paid Media
Earned Media
Effective
Management of Messaging
7. Getting Out the Vote
Grassroots Mobilization: An Overview
Advances in Field Experiments
Consequences for Democracy
Conclusion
8. Vote Choice
The Role of Cues and Candidate Traits
The Role of Personality Traits, Genetic Predispositions, and
Voter Psychology
The Role of Affect and Emotions
Implications of Personality, Genetics, and Emotion
Consequences for Democracy
Conclusion
9. Technology and Contemporary Campaigns
Campaign Software and Data Availability
Online Presence and Social Media
Platforms
Consequences for Democracy
10. Contemporary Campaigns and the Evolving Electoral Process
Electoral Reforms: Voter Registration & Voting Procedures
Challenges for Campaigns
Future Reforms?
Consequences for Democracy
11. Political Campaigns in International
Context
Differences in Registration and Turnout
Differences in Media and Political Communication
Differences in Campaign Finance
Developments in New Technologies
Consequences for Democracy
12. Assessments and Reflections on the Future of Political Campaigns
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Costas Panagopoulos is Professor of Political Science at Fordham University, where he currently serves as Director of the Center for Electoral Politics and Democracy and Director of the Graduate Program in Elections and Campaign Management. A leading expert on campaigns and elections, voting
behavior, media and public opinion, political psychology, and campaign finance, Dr. Panagopoulos has co-authored or edited several books, including A Citizen's Guide to U.S. Elections (2015) and Public Financing in American Elections (2011). He is currently the editor of American Politics
Research.
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