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Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

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Print Price: $129.99

Format:
Paperback, eBook
384 pp.
95 photos, 19 figures, 10 tables, 8" x 10"

ISBN-13:
9780199033218

Copyright Year:
2020

Imprint: OUP Canada


Media and Communication in Canada

Networks, Culture, Technology, Audience, Ninth Edition

Mike Gasher, David Skinner and Natalie Coulter

The gold standard for studying media and communication in Canada.

Thoroughly revised and updated, this authoritative ninth edition explores the shifting nature of media and communication systems by examining traditional and new media and a wealth of current media issues and trends. With a stunning full-colour design and extensive updates throughout, Media and Communication in Canada is essential reading for anyone studying this constantly evolving field.

Readership : Media and Communication in Canada is intended for first-year Introduction to Communication or Introduction to Media Studies courses offered at both colleges and universities.

Reviews

  • "This is, without a doubt, the best textbook for studying communication in Canada."
    --Dilyana Mincheva, McMaster University

  • "The publication has been fine-tuned and polished by the authors for almost thirty years to become, I believe, the standard within Canadian communication studies programs."
    --Wade Nelson, University of New Brunswick

  • "Media and Communication in Canada provides a solid foundation for the study of contemporary Canadian media. This insightful and visually appealing text is an excellent basis for a wide range of academic inquiry exploring the unique, evolving relationship between Canadian media and its citizens."
    --Gregory Taylor, University of Calgary

List of Boxes
Preface
Acknowledgments
From the Publisher
NOTE: Each chapter includes
- Introduction
- Summary
- Key Terms
- Related Websites
- Further Readings
- Study Questions
Part I: The Sociocultural Context
1. Defining the Field
2. Media: History and Social and Cultural Forms
Part II: Theoretical Perspectives
3. Media Content: Studying the Making of Meaning
4. Perspectives on Media and Audiences
5. Advertising and Promotional Culture
6. Communication Technology and Society: Theory and Practice
Part III: The Communication Environment
7. The Formation of Public Policy
8. Communications Policy: Sector by Sector
9. Ownership and the Economics of Media
10. Journalists as Content Producers
Part IV: An Evolving Communication World
11. Globalization
12. Media and Communication: Looking Back, Looking Forward
Glossary
References
Index

Instructor's Manual
· Chapter overviews
· Student learning objectives
· Sample lecture outlines with suggestions on how to teach each chapter
· Key concepts with illustrative examples
· Suggested additional online resources and teaching aids
· Review questions
· Classroom debate ideas
· Suggested teaching aids
Test Bank
· 35-40 multiple-choice questions per chapter
· 25-30 true-or-false questions per chapter
· 10-15 short answer questions
· 10-15 discussion questions
PowerPoint Slides
· 20-30 slides per chapter
· All figures, tables, diagrams, and images from the text
Student Study Guide
· Chapter overviews
· Related websites
· 15-20 multiple-choice questions per chapter
· 15-20 true-or-false questions per chapter
· Includes answers and explanations
Image Bank
- All images, figures, tables, charts, and graphics from the text.

MIKE GASHER is a professor emeritus in the Department of Journalism at Concordia University.

DAVID SKINNER is an associate professor in the Department of Communication Studies at York University.

NATALIE COULTER is an assistant professor in the Department of Communication Studies at York University.

Interplay - Ronald B. Adler, Constance Winder, Lawrence B. Rosenfeld and Russell F. Proctor, II
Understanding Human Communication - Ronald B. Adler, George Rodman and Alexandre Sevigny
New Media - Terry Flew and Richard Smith
Making Sense - Margot Northey

Special Features

  • Canadian content emphasizes relevant examples, statistics, policies, and trends to help students locate Canada's place within the global media environment.
  • Most comprehensive introduction available, offering students the full picture of media and communication in Canada.
  • Acclaimed as the most thorough and engaging introduction to the field, this bestselling text has been trusted for over 30 years.
  • Relatable and cutting-edge examples showcasing recent developments - such as with new technologies, audience participation, and privacy - keep students engaged and up to date in this fast-changing field.
  • Balanced treatment of both traditional and new modes of communication.
New to this Edition
  • New chapter on advertising and promotional media examines the relationship between advertising and the media, introducing students to key communications functions of our economy and culture.
  • New title reflects current course names and terminology usage.
  • Fully updated to reflect an ever-changing field, including coverage of how social media fits into the political economy (Ch. 3), the emergence of "prosumers" (Ch. 4), and the regulation of music streaming services (Ch. 8).
  • New boxes contributed by communication scholars - including topics such as podcasting, ethnocultural media, and identity politics.
  • An extensively updated art program includes 52 new photos, 3 new figures, and 9 new tables.