We use cookies to enhance your experience on our website. By continuing to use our website, you are agreeing to our use of cookies. You can change your cookie settings at any time. Find out more

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Buy on VitalSource Request Exam Copy Companion Site

Print Price: $134.99

Format:
Paperback, eBook
432 pp.
195 photos, 15 figures, 8 tables, 8" x 10"

ISBN-13:
9780199029914

Copyright Year:
2020

Imprint: OUP Canada


Public Relations

Canadian Edition

Tom Kelleher and Anne Marie Males

The new standard for public relations in Canada.
The most current coverage of social and new media strategies.

Public Relations presents a clear, engaging, and contemporary picture of public relations principles, while seamlessly integrating coverage of the technical and cultural shifts brought about by the rise of social media. Examining classical foundations and the modern landscape, this Canadian edition approaches basic PR knowledge in a way that reflects today's participatory communication environment.

Readership : Public Relations is intended for a first-year Introduction to Public Relations course.

Reviews

  • "An excellent introduction to PR that is well-focused on new technology platforms and tactics, but doesn't sacrifice basic learning concepts, strategies, or tactical skills."
    --Gary Fowlie, BCIT

  • "Its emphasis on digital media and applications is significant and relevant, and the fact that it is a Canadian text is also of great appeal."
    --Kenneth Bell, University of Regina

  • "This text is an excellent presentation of contemporary foundations in public relations. Its Canadian context makes it a more appropriate introductory text for Canadian PR students."
    --Veronique Mandal, St. Clair College

NOTE: Each chapter includes:
- Case Study boxes
- Voices from the Field box
- In Case You Missed It box
- Summary
- Discussion Questions
- Further Readings and Online Resources
- Key Terms
Preface
Acknowledgements
Guided Tour of the Book
Part One: Foundations
1. Principled Public Relations
2. Public Relations Through the Ages
3. Convergence and Integrated Communication
4. Relationship Management
Part Two: Strategy
5. Research
6. Planning
5. Implementation
8. Evaluation
Part Three: Tactics
9. Writing
10. Multimedia and Mobile
Part Four: Contexts
11. Legal
- By Rachel Bellotti, Humber College
12. Issues and Crises
13. Global
14. Careers
Appendices
Notes
Glossary
Index

Instructor's Manual
For each chapter:
· Chapter overview
· Key Outcomes
· Key terms
· Chapter outline
· 4 activities
· Overview of in-text case studies
· 3 case study activities
PowerPoint Slides
For each chapter:
· 10-15 slides
Test Bank
For each chapter:
· 20 multiple choice questions
· 5 short answer questions
· 2-5 essay questions
Student Study Guide
· Chapter overview
· Flashcards
· 3-5 activities
· 3-5 links to relevant websites
· Self-assessment quizzes:
-- 10 multiple choice questions
-- Answer key

TOM KELLEHER is the Chair of the Department of Advertising at the University of Florida College of Journalism and Communications.

ANNE MARIE MALES is a professor and the program coordinator of the Bachelor of Public Relations program at the Humber Institute of Technology and Advanced Learning.

Making Sense - Margot Northey
The Concise Canadian Writer's Handbook - The late William E. Messenger, Jan de Bruyn, The late Judy Brown and Ramona Montagnes

Special Features

  • Canadian data, examples, practices, and profiles ensure this text is relevant to any student interested in pursuing a career in PR in Canada today.
  • A dedicated chapter on Canadian law - covering topics such as CRTC policy as well as defamation, libel, copyright, and freedom of information laws - prepares students to navigate the legal aspects of PR.
  • Current coverage of digital and social media gives students insight into cutting-edge technologies, platforms, and strategies used in public relations.
  • Comprehensive coverage of theory offers students an essential foundation in the core principles and models of public relations.
  • Ethics coverage in every chapter discusses topics such as codes of ethics, transparency, corporate social responsibility, privacy, and conflicts of interest.
  • An emphasis on real-world application through real-life examples and boxes:
  • - Voices from the Field boxes present interviews with Canadian practitioners who offer advice and insights from a range of public relations careers.
  • - Case Study boxes - on topics such as publicity stunts, net neutrality, and the Barcelona Principles - demonstrate how core concepts in each chapter can be applied in real life.
  • - Public Relations Careers boxes outline duties and qualifications for different PR jobs, drawing on examples from the B.C. Children's Hospital, the NHL, the Government of Saskatchewan, and Pandora Canada.
  • - In Case You Missed It boxes summarize practical tips from the chapter.
  • A student-friendly writing style features a conversational tone and clear explanations of concepts.
  • Extensive pedagogical features - including key learning outcomes, a marginal glossary, chapter summaries, discussion questions, further reading, and key terms lists - enhance student comprehension.
  • A vibrant four-colour design - featuring a wealth of photos, figures, and tables - makes the content visually appealing and easy to navigate.