Alan Bryman, Emma Bell, Albert J. Mills and Anthony R. Yue
Introducing Canadian readers to the most prominent methods of business research in use today, this groundbreaking text reflects contemporary practice by providing balanced coverage of both qualitative and quantitative research methods. Treating even the most challenging concepts with refreshing
clarity, the text draws on wide-ranging examples as well as over 400 Canadian and international sources to encourage students to consider the practical and philosophical implications of each step in the research process. In-depth and accessible, with a wealth of pedagogical features, this is the
only text of its kind to approach business research methodology from a Canadian perspective.
Dedication Page
Brief Contents
Detailed Contents
Abbreviations
About the Authors
From the Publisher
Acknowledgements
Part 1: Getting Started
1. Planning a Research Project and Formulating Research Questions
2. Getting Started: Reviewing the
Literature
Part 2: Research Strategies
3. Business Research Strategies
4. Research Designs
5. The Nature of Quantitative Research
6. The Nature of Qualitiative Research
7. Mixed Methods Research: Combining Quantitative and Qualitative Data
8. Ethics in Business
Research
Part 3: Methods
9. Sampling
10. Self-Completion Questionnaires
11. Asking Questions
12. Using SPSS for Windows
13. Structured Interviewing
14. Interviewing in Qualitative Research
15. Focus Groups
16. Structured Observation
17. Ethnography and
Participant Observation
18. Content Analysis
19. Secondary Analysis and Official Statistics
20. Language in Qualitative Research
21. Historiography and the Past in Business Studies
22. Internet Research Methods
Part 4: Completion
23. Quantitative Data
Analysis
24. Qualitative Data Analysis
25. Writing Up Business Research
Glossary
References
Index
Instructor's Manual:
Figures from the text
Reading guides
Lecture outlines
Coverage of difficult concepts
Teaching activities
PowerPoint Slides
Student Study Guide:
Self-grading multiple choice questions
Downloadable data sets
Research project
guide
Annotated web links (prepared by the authors)
Key Concepts boxes
Research in Focus boxes
Alan Bryman was appointed Professor of Organizational and Social Research at the University of Leicester in August 2005. Prior to this he was Professor of Social Research at Loughborough University for 31 years. His main research interests are in leadership especially in higher education,
research methods (particularly mixed methods research), and the 'Disneyization' and 'McDonaldization' of modern society.
Emma Bell is Senior Lecturer in Management at the University of Exeter. She graduated from the Manchester Metropolitan University Graduate School of Business in 2000
before working for Manchester Metropolitan University and later as a lecturer at Warwick University. She recently completed a research project entitled The Changing Role of the Industrial Mission; this explored the relationship between religion, spirituality, and organisation from a historical
perspective and was funded by The Leverhulme Trust.
Albert J. Mills is Director of the PhD program in Business Administration at the Sobey School of Business, Saint Mary's University (Halifax). He is also Divisional Editor for the Canadian Journal of Administrative Sciences, a
multidisciplinary, peer-reviewed, international quarterly. Professor Mills is a Visiting Professor at the Swedish School of Economics (Department of Management and Organization).
Anthony R. Yue came to academic life after an extensive career working in a variety of entrepreneurial
organizations. He has managed in the retail sector, created a financial services company, contributed to a number of family businesses in the import/export arena, and trained petroleum workers and military personnel in sea and survival skills. He holds an Executive MBA from Saint Mary's University
and is currently completing his PhD thesis concerning gossip in organizations.