Preface
Part I: The Role of Business in a Free Democracy
1. Two Democratic Traditions
Foundations of Capitalism
Two Conceptions of Democracy
2. The Rights and Social Responsibilities of Business
The Moral Rights of Businesses
A Proposal for Justifying
Inequalities in Free Democracies
Determining Ethical Obligations: Some Major Approaches
Ethical Obligation and Legal Requirements
3. The Constituencies of Ethical Business
The Scope of Ownership Rights
The Interests of Stockholders
The Multiple-Constituency View of the
Corporation
Constituents as "Stakeholders"
4. A Framework for Making Ethical Decisions
Common-sense Ethical Principles
A Five-step Model for Making Difficult Ethical Decisions
5. Ethical Business, Environmental Responsibility, and Sustainability
The Value of the
Environment
The Ethical Importance of Future Generations
The Ideal of Sustainability
6. Marketing: Product, Target, and Image
Some Major Dimensions of Marketing Ethics
Five Types of Ethical Problems in Marketing
Insincerity, Deception, and Manipulation in
Marketing
Advertising and the Limits of Persuasive Representation
The Ethics of Creating Desire
The Interdependence of Marketing and Manufacturing Decisions
Advertising and the Human Image
7. The Ethics of Financial Representation
The Centrality of Accounting in Capitalist
Democracies
The Public Representation of Financial Positions
Judgment, Clarity, and Conflicts of Interest in Accounting
Part II. The Ethics of Internal Management
8. Hiring Policies and Compensation Standards
Preferential Hiring and Affirmative Action
Rationales for
Affirmative Action
Promotion and Remuneration
Qualifications and Merit
Executive Compensation
An Approach to Fairness in CEO Compensation
9. Conditions of Employment and Codes of Ethics
Safety, Risk, and Informed Consent
Whistleblowing
Healthcare Obligations and
Responsibilities
Privacy in Employment
Private Lives and the Movable Workplace
Company Codes and Mission Statements
10. Religion in the Workplace
Church-state Separation as a Starting Point in Employment
Some Applications to Managerial Policy Questions
Religion in Large
Public Companies
Demonstrative Affiliation in Employment
11. Managerial Leadership and Corporate Culture
Corporate Culture, Ethos, and Ethics
Managerial Hierarchy and its Limitations
Leadership Versus Power
Ethical Leadership and Leadership in Ethics
Meaningful Work and
the Creation of Value
Part III. Ethical Problems of Global Business
12. International Trade and Cross-Cultural Standards
Intercultural Understanding
Child Labor
Gift-giving in Business
Gift-giving Versus Bribery
13. Nationality, International Business Ethics, and
Cosmopolitanism
Outsourcing
Cultural Adaptation, Relativity, and Standards of Negotiation
The Relation between Ethics and Law
Ethics and Law in International Business
Intellectual Property, Technology Transfer, and Porous Borders
Cosmopolitanism and International
Cooperation
14. Conclusion
Sixteen Brief Case Scenarios
Glossary
Notes
Index
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Robert Audi is David E. Gallo Chair in Ethics and Professor of Philosophy at the University of Notre Dame. He is an internationally distinguished contributor to ethics, theory of knowledge, philosophy of action, and philosophy of religion. He has published numerous books and papers in these
fields and lectures widely in these areas and, more recently, in business ethics. He is a past president of the American Philosophical Association.
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