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Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

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Print Price: $115.99

Format:
Paperback
448 pp.
7 1/2" x 9 1/4"

ISBN-13:
9780195327779

Copyright Year:
2009

Imprint: OUP US


Understanding Media Convergence

Edited by Augie Grant and Jeffrey Wilkinson

On our contemporary media landscape, the potential of the written word is limitless. Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. A vital new resource in our digital age, Understanding Media Convergence outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.

Bringing together incisive work by some of the leaders in the field - including Janet Kolodzy, Bob Papper, Kenneth Killebrew, and Charles Bierbauer - editors August E. Grant and Jeffrey S. Wilkinson have selected readings that introduce students to this provocative subject and provide a strong framework for inquiry. These essays expand and underscore the practical techniques put forth in Grant and Wilkinson's textbook (along with Douglas Fisher of the University of South Carolina), Principles of Convergent Journalism (9780195339246), and the contributors offer a fascinating look at the controversies, constraints, and possibilities of media convergence.

Essential for advanced journalism students, scholars, and professional journalists, Understanding Media Convergence sheds light on the future of the media - and the transformations that will affect us all.

Readership : Suitable for courses in Convergent Journalism, Online Journalism, Multimedia Communication, and Advanced News Writing.

Reviews

  • Advance Praise for Understanding Media Convergence
  • "The major strength of this book is that it's a first. Convergence is perhaps the biggest issue facing journalism and mass media. I need this book."--Ralph Braseth, University of Mississippi
  • "The overall approach is perfect for a seminar course. The material is definitely suitable for upper-level students and researchers. Convergence is definitely an area that deserves attention and inclusion in a mass communication curriculum. I would recommend it as a good source of relevant information about converging and emerging media."--Colin Pillow, Arkansas State University
  • "The text presents an impressive list of topics that are written by an impressive list of authors. Simply put, I want to own a copy of this book."--Larry Dailey, University of Nevada, Reno
  • "This is a very active area of study where a publication of this sort does not exist. Serious researchers need this book. It would also be of benefit to graduate students and advanced undergraduates. The strength of this book is how it pulls all the different aspects of convergence together in one place. The approach is logical and takes the reader through the various aspects of the literature. This text is the starting point for convergence research."--Richard Landesburg, Elon University

1. August E. Grant: Introduction: The Digital Revolution and Technological Convergence
2. Camille Kraeplin & Connie Criado: Organizational Convergence: The State of the Field
3. Janet Kolodzy: Convergent Journalism
4. Bob Papper, Michael Holmes, and Mark Popovich: Middletown Media Studies II: Observing Consumer Interactions with Media
5. Jeffrey Wilkinson, Steven McClung, and Varsha Sherring: The Converged Audience: Receiver-Senders and Content Creators
6. Van Kornegay: Media Convergence and the Neo-Dark Age
7. Jeffrey Wilkinson: Diffusion of Convergence
8. Vincent Filak: Culture, Conflict, and Convergence: A Theoretical Discussion of Group-Based Identity and Bias Reduction in a Converged Newsroom
9. Holly Fisher: Developing Media Managers for Convergence: A Study of Management Theory and Practice for Managers of Converged Newsrooms
10. E. Jordan Storm and August E. Gran: A Feminist Approach to Convergence
11. George Daniels: Theories of Audience Processes
12. Michel Dupagne and Bruce Garrison: The Meaning and Influence of Convergence: A Qualitative Case Study of Newsroom Work at the Tampa News Center
13. Tony DeMars: Convergence in Small Markets
14. Bill Silcock and Susan Keit: Translating the Tower of Babel: Issues of Language and Culture in Converged Newsrooms
15. Bryan Murley: Weblogs: Democratizing Media Production
16. Kenneth Killebrew: Global Aspects of Convergence
17. Tim Bajkiewicz: Sequences, Tracks, and Silos: Post-Secondary Convergence Journalism Education in the United States
18. Charles Bierbauer: The Future of Media Convergence
Index

There are no Instructor/Student Resources available at this time.

August E. Grant is Associate Professor in the School of Journalism and Mass Communications at the University of South Carolina and editor of Communication Technology Update. Jeffrey S. Wilkinson is Professor and Coordinator of the International Journalism Programme at United International College (Zhuhai, China), founded jointly by Beijing Normal University and Hong Kong Baptist University.

Making Sense in the Social Sciences - Margot Northey, Lorne Tepperman and Patrizia Albanese

Special Features

  • Outlines the various types of convergence and their theoretical underpinnings.
  • Presents real-world case studies that show convergent journalism in action.
  • Investigates the democracy of weblogs.
  • Provides insight into convergence by applying feminist theory, organizational culture, and management theory.
  • Concludes with a discussion of the future of convergent journalism.