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Request Exam Copy Companion Site

Print Price: $174.99

Format:
Paperback
504 pp.
8.5" x 11"

ISBN-13:
9780190646653

Copyright Year:
2018

Imprint: OUP US


Converging Media

Sixth Edition

John V. Pavlik and Shawn McIntosh

Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media - print, visual, and audio - relates to and influences the others.

Readership : This is a textbook for undergraduate students in Introduction to Mass Communication courses.

Reviews

  • "This is the best introductory textbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture."
    --Thom Gencarelli, Manhattan College

  • "This is an excellent textbook for anyone teaching a course on converging media. It provides compelling story about the challenges we face in understanding a rapidly changing media landscape."
    --Steven Keeler, Cayuga Community College

Part 1: The Changing Media Landscape
1. Mass Communication and Its Digital Transformation
2. Media Literacy in the Digital Age
Part 2: Mass Communication Formats
3. Print Media: Books, Newspapers, and Magazines
4. Audio Media: Music Recordings, and Radio
5. Visual Media: Photography, Movies, and Television
6. Interactive Media: The Internet, Video Games, and Virtual Reality
Part 3: Media Perspectives
7. The Impact of Social Media
8. Journalism: From Information to Participation
9. Public Relations: Building Relationships with Strategic Communications
10. Advertising: The Power of Persuasion
Part 4: Media and Society
11. Media Ethics
12. Communication Law and Regulation in the Digital Age
13. Media Theory and Research
14. Mass Communication and Politics in the Digital Age
15. Global Media in the Digital Age
Glossary
Index

Instructor's Resources:
Ancillary Resource Centre:
(www.oup-arc.com)
Instructor's Manual:
- Chapter objectives
- Learning objectives
- Lecture outlines
- Discussion topics
- Sample activities
- Teaching tips
- Test questions
Computerized Test Bank:
- Multiple choice questions
- True-or-false questions
- Essay questions
PowerPoint Slides:
- Lecture slides incorporating images from the text along with key concepts, terms, and examples
Student Resources:
Companion Website:
(www.arc2.oup-arc.com)
- Flashcards
- Chapter summaries
- Quizzes
- Discussion questions
- Suggested reading material
E-book ISBN 9780190646677

John V. Pavlik is Professor of Journalism and Media Studies at Rutgers University.

Shawn McIntosh is Assistant Professor of English and Communication at Massachusetts College of Liberal Arts.

Making Sense in the Social Sciences - Margot Northey, Lorne Tepperman and Patrizia Albanese
Mass Communication in Canada - Mike Gasher, David Skinner and Rowland Lorimer
Communication and New Media - Martin Hirst, John Harrison and Patricia Mazepa
Public Relations - Tom Kelleher
Social Media - Ashlee Humphreys
Interpersonal Divide in the Age of the Machine - Michael Bugeja

Special Features

  • Balances new media with traditional media, integrating convergence and digital media throughout the text in order to place it at the center of classroom discussion.
  • Cutting-edge content with diverse, interesting, and up-to-date examples illustrates how the landscape of media is consistently evolving.
  • Highlights the relevance of social media, placing it within a larger media and sociocultural context.
  • Presents an international perspective that helps students obtain an appreciation for different media systems throughout the world.
  • Considers the future of media and how this will affect the way we communicate.
  • Emphasizes career paths in media, including both traditional and emerging career trends.
  • Discussion questions throughout encourage critical thinking.
New to this Edition
  • Separate chapters on public relations and advertising allow for expanded discussions of public relations and advertising firms; roles and trends; rhetoric and strategic communications; content marketing; and "fake news." (Ch. 9 and 10)
  • Fully updated coverage of key topics, including convergence of interpersonal and mass communication through social media; augmented and virtual reality; a critical analyses of cybersecurity across media; and more.
  • New discussions of gamification across media and developments in the gaming industry and social networking.