If you have ever waded through a rambling case summary, a jargon-heavy program description, or a poorly organized training manual, you are aware of how important it is for human service agencies' written materials to be clear and concise. Whether in print or electronic format, most agencies must
provide information to a variety of audiences. Ames and FitzGerald have developed a guide to help human service professionals clearly communicate valuable information to board members, funding sources, volunteers, and - perhaps most importantly - clients with limited literacy skills.
The
book highlights how readers can apply readability guidelines to improve all of the print and electronic materials agencies use to communicate with internal and external audiences. Whether creating a brochure, sending an email, writing a grant, or documenting case records, human service professionals
can make their messages clear and understandable by following the guide's simple rules and practical suggestions.
Introduction
1. Why Readability Matters
2. How to Make Your Writing Clear
3. Planning Ahead for Readability
4. How to Achieve and Measure Readability
5. Collecting and Using Feedback
6. Writing for Every Agency Audience
7. Readability and Electronic
Communication
8. Readability and Documentation
Appendix: A Brief Review of Grammar and Punctuation
There are no Instructor/Student Resources available at this time.
Natalie Ames (MSW and EdD, West Virginia University) is associate professor of social work at North Carolina State University. Her social work experience includes public welfare, medical social work, and individual and group counseling. While working for different agencies, she developed
accessible educational materials and training programs for professionals and the general public.
Katy FitzGerald (MSW, North Carolina State University) is a clinical social worker at R. J. Blackley Alcohol and Drug Abuse Treatment Center. Prior to her social work career, FitzGerald held
positions in technology marketing where she developed her ability to translate difficult, technical information into easy-to-read written material for clients.
Making Sense in the Social Sciences - Margot Northey, Lorne Tepperman and Patrizia Albanese
