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Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Print Price: $121.99

464 pp.
41 figures, 37 tables, 40 photos, 31 screengrabs, 8" x 10"


Copyright Year:

Imprint: OUP Canada

Social Research Methods

Sixth Canadian Edition

Edward Bell, The late Alan Bryman and Steven Kleinknecht

Learn more about Social Research Methods and preview some of the integrated videos featured in the enhanced e-book.

Now in its sixth Canadian edition, Social Research Methods remains the go-to research guide for undergraduates in the social sciences. Offering practical, step-by-step advice, the authors take readers through all stages of the processes involved in both quantitative and qualitative research, from formulating questions, choosing methods, and recruiting participants to analyzing the data and writing up the results.

Readership : Social Research Methods, 6Ce, is a core text for research methods courses at universities and colleges that are offered out of sociology departments and all other social science programs. These courses are offered at the second-, third-, and fourth-year levels.


  • "Social Research Methods, 6Ce, has an effective way of being conversational yet thorough in its treatment of issues. The changes to the new edition had added welcome nuance. It feel relevant to Canadian youth and how they see the social world."
    - Sarah Knudson, St. Thomas More College at the Univeristy of Saskatchewan
  • "The examples of scholarship the authors draw from are relevant, timely, and top-notch, and the coverage of methods plus the strong research design focus in Chapters 1 and 2 are best in class."
    - Neda Maghbouleh, University of Toronto
  • "The book speaks to a broad range of students within the social sciences, regardless of their particular disciplines."
    - Efe Peker, University of Ottawa

Guide to the Book
Special Features of the Book
PART I Fundamental Issues in Social Research
1. General Research Orientations
2. Research Designs
3. Research Ethics
Appendix to Part I The Ideal Stages of Research
PART II Quantitative Research
4. The Nature of Quantitative Research
5. Survey Research: Interviews and Questionnaires
6. Structured Observation
7. Quantitative Sampling
8. Quantitative Data Analysis
PART III Qualitative Research
9. The Nature of Qualitative Research
10. Ethnography and Participant Observation
11. Interviewing in Qualitative Research
12. Content Analysis
13. Qualitative Data Analysis
PART IV Transcending the Quantitative/Qualitative Divide and Some Practical Advice
14. Bridging the Quantitative/Qualitative Divide
15. Conducting a Research Project
Appendix Using IBM SPSS Statistics and NVivo Software

PowerPoint Slides:
Each chapter will contain:
· 30-35 slides.
· Figures, tables, and photos from the book.
· Content revised to reflect the new edition.
Test Bank:
Each chapter will contain:
· 60 multiple choice questions with answer and section reference where answer can be found.
· 50 true/false questions with answer and section reference where answer can be found.
· 25 short answer questions with full paragraph sample answers and section reference where answer can be found.
Instructor's Manual:
Each chapter will contain:
· A 500-750 word chapter summary
· 5-10 learning objectives
· 3-5 suggested class activities
· 5-8 suggested assignments
· 5-8 suggested teaching aids
Image Bank:
Each chapter will contain:
· All figures, tables, and maps from the book available as downloadable files.
Enhanced e-book:
Highlights include:
· Clickable marginal links throughout the chapter that take students to interesting and useful online resources related to chapter content
· Embedded quizzes for every a-level heading, as well as end-of-chapter quizzes.
· Embedded flash cards at the end of each chapter so students can quiz themselves on chapter vocabulary before moving on
· Integrated videos and podcasts on researchers' experiences as well as tips and tools for conducting social research in each chapter to enrich student learning.
· Updated research simulation to walk students through the process of conducting social research.
· Integrated checklists for conducting a research project.
· Updated Researcher's Toolkit with FAQs for each part of the research process, list of <"Dos and Don'ts>" of research, set of vignettes highlighting potential problems when conducting research, and examples of research projects.

Edward Bell is a professor in the division of sociology and family studies at Brescia University College at Western University, where he teaches research methods, quantitative research, and statistics for sociology. He has published journal articles on topics as wide-ranging as personality, religion, and politics. In addition to his work as the Canadian adaptor on three editions of Social Research Methods, he has published an academic book, Social Classes and Social Credit in Alberta, with McGill-Queen's University Press.

Steven Kleinknecht is the Acting Chair, School of Behavioural and Social Sciences Coordinator, Family Studies and an associate professor of sociology at Brescia University College at Western University. He is the author of a number of publications, including The Craft of Qualitative Research: A Handbook. (Canadian Scholars Press © 2018).

The Research Process - Lori Wilkinson, Gary D. Bouma and Susan Carland
Making Sense in the Social Sciences - Margot Northey, Lorne Tepperman and Patrizia Albanese
Social Statistics in Action - Andrea M. Noack
An Introduction to Statistics for Canadian Social Scientists - Michael Haan and Jenny Godley
Writing in the Social Sciences - Jake Muller
Understanding Social Statistics - Lance W. Roberts, Jason Edgerton, Tracey Peter and Lori Wilkinson
SPSS Virtual Teaching Assistant - Hannah Scott

Special Features

  • Canadian examples, data, and ethics guidelines make social research relevant to Canadian students.
  • Covers all aspects of the processes involved in both quantitative and qualitative research, including formulating objectives, choosing research methods, building surveys, securing research participants, and conducting interviews.
  • Student-friendly boxes offer step-by-step advice, practical tips, and handy checklists of issues for students to keep in mind when working on their own research projects.
  • Methods in Motion: Applications to Canadian Society boxes showcase recent Canadian research projects that illustrate how the methods discussed in the chapter have been used by researchers in the field.
  • A wide range of real-world examples are found throughout the text and within chapter-opening vignettes that describe how others have carried out their research and what they have learned in the process.
  • Clear explanations of common statistics used in the social sciences make complex material easy to understand.
  • Chapter on writing up research helps students prepare well-written quantitative and qualitative research reports. (Ch. 15)
  • Using IBM SPSS Statistics and NVivo Software appendix offers updated software guidelines to help students analyze their quantitative and qualitative data using the latest versions of IBM SPSS and NVivo.
  • The Ideal Stages of Research appendix discusses how research is an evolving process of inquiry rather than a checklist of procedures, thus encouraging students to think critically about the various stages involved in social research.
  • Interactive classroom activities offer students abundant opportunities to practice what they have learned in each chapter.
New to this Edition
  • Streamlined 15-chapter organization features a convenient 4-part structure and better reflects how social research methods courses are taught in Canada today.
  • New Research in the News boxes discuss research stories that have appeared in the media, highlighting how social research impacts and informs everyday life. Topics include: the effects of COVID-19 on physical and mental health, family life, and employment (Ch.3); the Gig Economy in Canada (Ch.5); and more.
  • Increased representation of diverse groups in research examples, including Indigenous people, immigrants, and LGBTQ people.
  • New Canadian and international research examples have been added throughout.
  • Expanded end-of-chapter questions now include both review and application questions, allowing instructors to assign one or both types of questions at their discretion.
  • New learning objectives aligned with main headings and end-of-chapter key points guide students' reading in each chapter.