Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the “Submit my answers” button at the bottom of the page to receive your results.

Question 1:

Which of the following theorists developed the concept of hyperreality?
a) Jean Baudrillard
b) Herbert Marshall McLuhan
c) Noam Chomsky
d) Neil Postman

Question 2:

Weapons of mass destruction, powerful weapons deployed by the Middle East to cause mass destruction in the United States, are a good example of which of the following?
a) The medium as the message
b) Junk food news
c) Simulacrum
d) Embedded journalism

Question 3:

Which of the following concepts refers to the electronic interdependence and the tribal entity created by media technology?
a) Hyperreality
b) The global village
c) The demotic turn
d) The digital divide

Question 4:

Which of the following types of media would Marshall McLuhan likely consider Facebook?
a) Embedded media
b) Junk food media
c) Cool media
d) Hot media

Question 5:

Which of the following filters occurs when news editors decide not to publish a story because it might get a negative media reaction from advertisers?
a) Media concentration
b) Vested interests
c) Flak
d) Control over ideology

Question 6:

According to Herman and Chomsky, the six filters of media that describe how news reporting occurs are known as which of the following?
a) The propaganda model
b) Embedded journalism
c) Media spectacles
d) The Tower of Babel

Question 7:

Robert is a journalist who has been the rare opportunity to accompany the Canadian military on one of its overseas missions to document their activities. Because of the highly classified nature of the mission, the military has the right to check all writing before it is published. What term would the text authors use to describe Robert in this case?
a) A censored journalist
b) An information broker
c) A propagandist
d) An embedded journalist

Question 8:

Which term does Neil Postman use to describe misleading, irrelevant, and fragmented newscasting?
a) False information
b) Misinformation
c) Disinformation
d) Propaganda

Question 9:

Into which category of junk food news would the birth of a baby to the Duke and Duchess of Cambridge fall?
a) Crazed news
b) Brand name news
c) Showbiz news
d) Political news

Question 10:

Which of the following terms did Guy Debord use to describe media spectacles?
a) Totalizing narratives
b) Hyperreality
c) Peep culture
d) Oversharing

Question 11:

Which of the following terms refers to the situations created as alternatives to mainstream media narratives and is compared to culture jamming?
a) Media spectacles
b) Détournements
c) Technological fetishism
d) Media democracy

Question 12:

Which of the following is the term used by Herman and Chomsky to describe the collection of open places and forums that allow matters of importance to be discussed democratically by all citizens?
a) The global village
b) The Internet
c) The public sphere
d) The social media sphere

Question 13:

According to the text, which of the following online independent news forums was bought by AOL, the giant multinational media company?
a) Al Jazeera
b) Windspeaker
c) The Huffington Post
d) The Onion

Question 14:

Which of the following does Hal Niedziviecki state is responsible for the birth of "peep culture"?
a) Television
b) Camera phones
c) YouTube
d) Both B and C

Question 15:

Christine gained instant celebrity status when the videos she posted on YouTube of her encounters with people at dog parks while their dogs are pooping went viral. Which of the following terms does Graeme Turner use to refer to Christine's experience of becoming an instant celebrity?
a) The demotic turn
b) Media democracy
c) Oversharing
d) Junk food news

Question 16:

Popular culture refers to the culture that is for the consumer masses, created by and disseminated by those with media power.
a) TRUE
b) FALSE

Question 17:

C. Wright Mills was a technological determinist.
a) TRUE
b) FALSE

Question 18:

Large, well-attended public talks would be considered hot media.
a) TRUE
b) FALSE

Question 19:

According to Herman and Chomsky, advertisers can and do influence the nature of news reported as well as what articles appear in print media.
a) TRUE
b) FALSE

Question 20:

The point made in saying that accuracy takes second place to propaganda refers to the issue of embedded journalism.
a) TRUE
b) FALSE

Question 21:

Neil Postman is well known as the theorist who created the term "junk food news."
a) TRUE
b) FALSE

Question 22:

The media coverage of Amanda Todd's suicide is an excellent example of a media spectacle.
a) TRUE
b) FALSE

Question 23:

The media coverage of the invasion of Iraq is an excellent example of a détournement.
a) TRUE
b) FALSE

Question 24:

Most transnational media companies see themselves as truly global companies, not as national ones.
a) TRUE
b) FALSE

Question 25:

A sign of the shrinking public sphere is the decline of public broadcasting.
a) TRUE
b) FALSE

Question 26:

Al Jazeera refers to itself as the Arab CNN.
a) TRUE
b) FALSE

Question 27:

The digital divide refers to the separation between people with computer and Internet access and knowledge versus those without.
a) TRUE
b) FALSE

Question 28:

Age discrimination happens much more often to female news anchors than to male news anchors.
a) TRUE
b) FALSE

Question 29:

Non-Aboriginal journalists who write about knowledgeably about Aboriginal issues are referred to as insiders.
a) TRUE
b) FALSE

Question 30:

The German term for the pleasure felt at watching the misfortune of others is verstehen.
a) TRUE
b) FALSE

Higher Education

Foundations of Sociology: Chapter 19