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Binod Sundararajan and Linda Macdonald Lean, Ethical Business Communication ISBN 13: 9780199011216 |
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About the BookLean, Ethical Business Communication focuses on five key elements of business communication—strategy, content, outcome, presentation, and ethics ("S.C.O.P.E."). Through a series of case studies, students learn to apply this five-point focus to the complex communication challenges that they are likely to encounter in their future careers, including applying for a job, sending routine business messages, creating formal reports and presentations, and managing corporate identities online. |
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Higher Education
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- A Field Guide to Communication
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- Interpersonal Communication: A Guided Tour for Canadians, 1ce
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- Making the Grade, Canadian Edition
- Mass Communication in Canada, Seventh Edition
- New Media : An Introduction, Canadian Edition
- Reporting for the Media
- Rock: A Canadian Perspective
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- Understanding Human Communication, Third Canadian Edition
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