Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the Submit my answers button at the bottom of the page to receive your results.

Question 1:

Which of the following is NOT a category of proposition studied in this chapter?
a) Proposition of fact
b) Proposition of value
c) Proposition of policy
d) Proposition of law

Question 2:

If you’re going to draw on social judgment theory to develop communication materials, what should you aim for?
a) Recommendations for specific actions
b) Sudden, dramatic change
c) Building a lasting relationship with the audience
d) Modest but realistic change

Question 3:

An infomercial offer to send me a bonus gift if I call within 30 minutes of viewing the program is using which technique?
a) That’s-not-all
b) Foot-in-the-door
c) Low-balling
d) Social exchange

Question 4:

Which of the following refers to a claim that is based in the value of an idea, person, or thing?
a) Proposition of value
b) Proposition of policy
c) Indirect persuasion
d) Direct persuasion

Question 5:

Which of the following is an example of unethical communication?
a) Plagiarism
b) Lying
c) Inventing data
d) All of the above

Question 6:

Logical fallacies are uncommon in persuasive communication.
a) True
b) False

Question 7:

Cognitive dissonance is strongest when it has to do with our self-image.
a) True
b) False

Question 8:

Believing that I need to write my exam with a specific pen because I’ve earned top marks on all the previous exams I’ve written with that pen is an example of the post hoc fallacy.
a) True
b) False

Question 9:

Direct persuasion is least effective with a friendly audience.
a) True
b) False

Question 10:

Repetition of a message does little to affect its reception.
a) True
b) False

Higher Education

Understanding Human Communication, Third Edition: Chapter 11