Higher Education

Student Resources

Student Study Guide

Revised by Teresa MacVicar, Conestoga College

Chapter 1	Chapter 2	Chapter 3	Chapter 4
Chapter 5	Chapter 6	Chapter 7	Chapter 8
Chapter 9	Chapter 10	Chapter 11	Chapter 12
Chapter 13

Practice Quizzes

Test your knowledge of the concepts and theories in each chapter.

Chapter 1	Chapter 2	Chapter 3	Chapter 4
Chapter 5	Chapter 6	Chapter 7	Chapter 8
Chapter 9	Chapter 10	Chapter 11	Chapter 12
Chapter 13

Online Case Studies

Revised by Robert Clapperton, Ryerson University

Case Study 1: Cross-Cultural Communication	Case Study 2: Know Your Audience
Case Study 3: The Style that Confuses	Case Study 4: Toy Pigs and Poor Sentence Structure
Case Study 5: Thanks, I Guess, and Thanks Again	Case Study 6: Is Anyone Listening?
Case Study 7: I Regret to Inform You	Case Study 8: You're Not Going to Like This, But . . .
Case Study 9: Ask Not What the Company Can Do for You	Case Study 10: It’s a Matter of Form
Case Study 11: Am I Repeating Myself?	Case Study 12: Too Much Information
Case Study 13: I Don’t Understand What You Want	Case Study 14: Can We Sell Your Need for a Baseball?
Case Study 15: Can We Sell Your Need for a Baseball? Part II	Case Study 16: Tweets and Secrets
Case Study 17: Social Media Marketing Proposal	Case Study 18: Resumé and Cover Letter Editing

Checklists and Outlines

Revised by Robert Clapperton, Ryerson University

Paragraphs Checklist	Information E-Mail Checklist
Direct-Approach Request Letter Checklist	Direct-Approach Response Letter Checklist
Bad News Message Checklist	Resumé Checklist
Application Letter Checklist	Interview Thank-You Letter Checklist
Job-Refusal Letter Checklist	Recommendation Report Checklist
Proposal Outline	Proposal Checklist
Formal Report Outline	Formal Report Checklist
Formal Report Transmittal Checklist	Questionnaire Checklist