quiz 2, chapter 1, Mass Communication in Canada, seventh edition, Oxford University Press Canada

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:

One definition of the term ‘culture’ is ________.
a) a general process of intellectual, spiritual, and aesthetic development
b) the body of institutions and relationships within which a large group of people lives
c) painting
d) all of the above

Question 2:

An example of ‘popular’ culture is ________.
a) weaving
b) traditional dance
c) rock and roll
d) symponies

Question 3:

An example of ‘high’ culture is ________.
a) storytelling
b) ballet
c) popular music
d) reality TV

Question 4:

In Canadian theatres, Canadian films comprise less than ________ of screen time.
a) 5 percent
b) 15 percent
c) 25 percent
d) 50 percent

Question 5:

Media policy in Canada is driven by the concern that ________.
a) without it, foreign media may eclipse or overwhelm Canadian media.
b) Canadians need more choice in international media products
c) American media products are inherently better than their Canadian counterparts.
d) both A and B

Question 6:

Media play an important economic role in our society ________.
a) as businesses themselves
b) as part of consumer culture
c) as part of the information economy
d) all of the above

Question 7:

Capitalism is characterized by ________.
a) production for profit
b) wage labour
c) community ownership
d) both A and B

Question 8:

Elements of Canadian culture include ________.
a) official languages
b) customs
c) songs
d) all of the above

Question 9:

Social elements involved in the process of identity formation include ________.
a) social class
b) family
c) education
d) all of the above

Question 10:

For Innis, Rome represented ________.
a) an oral society
b) a literate society
c) an electronic society
d) epic poetry

Question 11:

Benedict Anderson argues that print languages were essential to the development of independent countries because they helped create ________.
a) mnemonic devices
b) imagined communities
c) common lyrical bonds
d) desire for writing over poetry

Question 12:

The notion of ‘electronic society’ was introduced by ________.
a) Walter Ong
b) Harold Innis
c) Marshall McLuhan
d) Howard Bloomberg

Question 13:

Technological determinism tends to downplay the role of ________ in the development of society.
a) human agency
b) technology
c) memory
d) writing

Question 14:

Literate communication can be seen to be divided into two forms: ________.
a) oral and written
b) prosaic and poetic
c) paper and electronic
d) classical and modern

Question 15:

Sub-modes of electronic communication include ________.
a) broadcast
b) point-to-point
c) network
d) all of the above

Question 16:

‘Ballet’ is generally considered a form of popular culture.
a) True
b) False

Question 17:

One definition of the term ‘society’ is ‘the tending of something, basically crops or animals.’
a) True
b) False

Question 18:

The public sphere is an abstract place where people are able to consider matters of common concern.
a) True
b) False

Question 19:

One of the drivers of media policy in Canada is the concern that without it foreign media may eclipse or overwhelm Canadian media.
a) True
b) False

Question 20:

The ‘two step flow’ model of communication focuses on the way radio news often feeds television news.
a) True
b) False

Question 21:

In terms of globalization, media are sometimes seen as the ‘shock troops’ of global capitalism.
a) True
b) False

Question 22:

Oral cultures are marked by the fact that knowledge is invested in the community.
a) True
b) False

Question 23:

Innis argued that literate communication has a time bias.
a) True
b) False

Question 24:

Both mainstream politicians and social activist organizations study the logic of television news coverage in order to obtain better coverage for themselves.
a) True
b) False

Question 25:

Trust in the visual image has been undermined by the development of digital technology.
a) True
b) False

Higher Education

Mass Communication in Canada, 7e: Chapter 2