quiz 1, chapter 1, Mass Communication in Canada, seventh edition, Oxford University Press Canada

Instructions: For each question, click on the radio button beside your answer. When you have completed the entire quiz, click the 'Submit my answers' button at the bottom of the page to receive your results.

Question 1:

According to a 2009 poll, Canadians spent an average of approximate ________ per week using media.
a) 5 hours
b) 10 hours
c) 50 hours
d) 100 hours

Question 2:

The telegraph was invented in the ________.
a) 1650s
b) 1750s
c) 1850s
d) 1950s

Question 3:

Co-axial cable television technology first found application in US cities in ________.
a) the lathe 1940s and early 1950s
b) the early 1960s
c) the 1970s
d) the 1980s

Question 4:

The ‘mathematical’ model of communication was developed by ________.
a) Shannon and Weaver
b) Harold Lasswell
c) Harold Innes
d) Marshall McLuhan

Question 5:

‘Communication’ is ________.
a) the act of making something common between two or more people
b) something people actually do
c) a form of ‘social’ action
d) all of the above

Question 6:

According to the text, ‘mass communication’ means ________.
a) one-way communication
b) communication on a large scale
c) a mathematical model of communication
d) a specific group of people

Question 7:

Which of the following might NOT be considered a communication medium?
a) a stained glass window
b) clothing
c) a memorial sculpture
d) All of the above can be seen as communication media.

Question 8:

In communication studies, convergence can be understood as ________.
a) merging of a wide range of previously-separate communication technologies.
b) the merging of once-separate languages
c) the merging of space and time
d) all of the above

Question 9:

Among other things, Denis McQuail argues the mass and new media can be seen as ________.
a) a distinct set of activities
b) involving particular technological configurations
c) associated, to some degree, with formally constituted institutions
d) all of the above

Question 10:

The social model of the media stresses ________.
a) the role of the media as an active meaning-generating agent
b) that audiences are passive
c) the role of technology over other factors
d) contributing little to our understanding of the world

Question 11:

The mass media are major contributors to our knowledge and understanding of the world because of ________.
a) the information they carry
b) the interpretation they place on that information
c) the comfort they bring during the harsh Canadian winters
d) both A and B

Question 12:

Media technologies develop form and function in the context of ________.
a) the minds of geniuses
b) a larger set of social interests exerting pressure and direction on their development
c) characteristics inherent in the technology itself
d) specific corporate plans

Question 13:

In Canada, not-for-profit media include ________.
a) provincial broadcasters
b) community radio
c) community television
d) all of the above

Question 14:

The Broadcasting Act ________.
a) is the pre-eminent statute controlling broadcasting
b) defines broadcast undertakings
c) specifies who can own outlets
d) all of the above

Question 15:

The Telecommunications Acts focuses on things such as ________.
a) who owns and controls service provision
b) what kinds of services are offered
c) to whom, and on what terms, services are sold
d) all of the above

Question 16:

The radio was invented in the mid-twentieth century.
a) True
b) False

Question 17:

The internet is the latest example of a centralized broadcast system.
a) True
b) False

Question 18:

Mass communication occurs only when the audience is unknown to the content creator.
a) True
b) False

Question 19:

While television was first demonstrated in the mid-1920s, it wasn’t until the 1950s that it began to find wide-scale use in homes in Canada.
a) True
b) False

Question 20:

A utopian view of media development might claim that commu¬nication technology increasingly delivers more choice in information and entertainment.
a) True
b) False

Question 21:

For most of its life, television has been an interactive medium.
a) True
b) False

Question 22:

Copyright law transforms the expression of intellec¬tual efforts into a piece of property that can be owned.
a) True
b) False

Question 23:

The mass audience is best thought of as a mob or as an unthinking mass of individuals vulnerable to the intentional or unintentional manipulations of media practitioners.
a) True
b) False

Higher Education

Mass Communication in Canada, 7e: Chapter 1