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Strategic Brand Management : Lessons for Winning Brands in Globalized Markets
Deborah Roedder John and Carlos J. Torelli
ISBN-13: 9780190646004
Copyright Year: 2018 | 272 pp.
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Strategic Brand Management
Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan
ISBN-13: 9780198704201
Copyright Year: 2016 | Third Edition | 346 pp.
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