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Price: $50.95

Format:
Paperback 224 pp.
205 mm x 250 mm

ISBN-10:
0340806990

ISBN-13:
9780340806999

Copyright Year:
2005

Imprint: OUP Canada

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New Media Cultures

P. David Marshall

Series : Cultural Studies in Practice

New Media Cultures provides a comprehensive analysis of the value of cultural studies in the face of new media, and the changes necessary for cultural studies to tackle the issues that new media presents. Drawing from the active audience thesis developed in cultural studies of the media, New Media Cultures focuses on the increased interactivity in contemporary culture and shows how this has become integrated into the production and consumption of cultural forms.

Critical areas investigated include:
- game culture
- the internet
- the digital transformation of film and television
- intellectual property
- forms of interactivity
- the significance of the user and cultural production in new media

New Media Cultures provides a unique approach for thinking about, and engaging with, the shifting media landscape and will be of great value for both students and scholars engaged in media and cultural studies.

Introduction: New Media and Cultural Studies
Part I: The Concepts and Cultural Practices of New Media
1. Forms of Interactivity: The Disappearance of the Audience
2. Access and the New Networks of New Media
3. Technology and Convergence: The Pam-Screen Culture
Part II: New Media Forms
4. Game Cultures: Video and Computer Games
5. The Internet: Communication and the Virtual Chat
6. The Web: Multimedia-accessible Universe and the User
7. Rejuvenation: Television and Film in the Digital World
Conclusion

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P.D. Marshall is Chair, Department of Communication Studies, Northeastern University, Boston.

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