1. Introduction - The nature and nurture of stigma
The origins and meaning of stigma
Consequences of stigma for people with a mental illness
Consequences for family members
Consequences of stigma for mental health systems and societies
Anti-stigma initiatives are
growing
2. Paradigm 1: Developed countries have eradicated systemic discrimination on the grounds of mental illness
Mental health development
Employment Inequity
NIMBYISM, homelessness, and the inverse care law
Media depictions and public tolerance
3. Paradigm 2: In
developing countries, people with mental illnesses are not stigmatized
Exploding the myth
Stigma in other cultures
Islamic cultures
Chinese culture
Indian culture
4. Paradigm 3: The fight against stigma must be based on well-developed long term specific and
comprehensive plans
A case for enlightened opportunism
Networks of practice
Network governance and leadership
General principles, rather than specific plans guide anti-stigma activities
5. Paradigm 4: Scientific evidence will best define the targets of anti-stigma work
Evidence-based advocacy
Evidence is in the eye of the beholder
To be successful, programs must target local needs
To be successful programs must build better practices
6. Paradigm 5: Mental health professionals should lead anti-stigma programs
Mental health professionals
are worthy targets of anti-stigma programs
Stigma in general health care settings
Mental health systems as agents of social control
What can mental health professionals do differently?
7. Paradigm 6: Improving knowledge about mental illnesses will reduce stigma and
discrimination
The nature of prejudice
Can prejudice respond to nuggets of knowledge?
What about mental health literacy?
Anti-stigma programs as purveyors of medical knowledge
8. Paradigm 7: An anti-stigma program is successful if it changes attitudes
The
knowledge-attitude-behaviour continuum
'What we dont know about prejudice reduction
How much change is change?
When are anti-stigma programs successful?
Environments are not just containers
9. Paradigm 8: Community care for the mentally ill will destigmatize mental illness
and psychiatry
Stigma as a consequence of institutionalization
Stigma as a consequence of community care
Stigma as a social barrier to recovery
10. Paradigm 9: Campaigns are an excellent way of reducing stigma
The cause de jour
Can social inclusion be sold like soap?
11. Paradigm 10: Anti-stigma programs should be built on the premise that mental illness is like any other illness
Forced confinement and treatment
Anti-psychiatry sentiments
Violence and unpredictability
An illness like any other?
12. Paradigm 11: The stigma of mental
illness is too deeply ingrained to prevent or reduce it
The importance of fighting back
Overcoming NIMBYISMthe Not in My Backyard Syndrome
Changing the way emergency departments do business
Connecting with teachers and students
Engaging the police
Can community projects
make a population difference?
13. Summary of Part 1
Implications for anti-stigma programming paradigms lost
14. Getting going
Introduction
Developing a program committee
Creating an advisory committee
Setting clear goals
Creating interest
Acquiring and
monitoring resources
Writing a successful funding application
Chapter summary and chapter checklist
15. Identifying program priorities
Identifying program priorities through qualitative investigation
Focus groups
Steps in conducting a focus group
Troubleshooting in
focus groups
Analysis of focus group data
Identifying program priorities using semi-structured interviews
Identifying program priorities using surveys
Chapter summary and chapter checklist
16. Program development
Picking target groups
Journalists
Youth
Health professionals
Members of community neighbourhoods
Police
Policy makers and legislators
Choosing a program approach
Creating a program logic model
Including people who have experienced a mental illness in program delivery
Famililes
Using media
wisely
Working with external media experts
Working with television
Working with radio
Working with the arts
Pilot testing
Chapter summary and chapter checklist
17. Program monitoring and evaluation
Using qualitative data to monitor program implementation
Assessing change
Specification of program outcomes
Setting performance targets
Devising and implementing a data collection plan
Data management and analysis
Identifying lessons learned
Ethical issues in evaluation
Communicating results
Chapter summary and
chapter checklist
Bibliography and Suggested Readings
The Nature of Stigma
Evaluation Methods
Works Cited
Appendix: Inventories of Stigma Experiences
Personal Experiences with the Stigma of Mental Illness
Family Experiences with the Stigma of Mental Illness
Appendix
Index
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Norman Sartorius, MD, MA, DPM, PhD, FRCPsychg, was Director of the World Health Organization's mental health programme from 1977 - 1993, President of the World Psychiatric Association from 1993 - 1999 and has been President of the European Psychiatric Association since 1999. Dr Sartorius holds
professorial appointments at the Universities of London, Prague and Zagreb and is Senior Associate of Faculty at Johns Hopkins University in Baltimore, MD. Dr Sartorius is among the world's leading authorities on fighting stigma, co-morbidity of mental and physical illness, public health aspects of
psychiatry and psychiatric education. Heather Stuart, PhD, has been working in the field of stigma research for almost 15 years and is the co-founder and current Chair of the Scientific Section on Stigma and Mental Disorders for the World Psychiatric Association. Dr Stuart is Director, Masters of
Public Health Program, Department of Community Health & Epidemiology and Associate Director, Queen's/Pan American Health/World Health Organization Collaborating Centre for Training in Psychiatric and Behavioural Epidemiology, both at Queen's University, Ontario, Canada. Dr Stuart is also the Senior
Consultant for Canada's Opening Minds national anti-stigma/anti-discrimination initiative. Julio Arboleda-Flórez, MD, ECFMG, LMCC, D. PSYCH., DLF, FRCPC, DABFP, PhD, DLFAPA, FCPA, FACFP, FABFE, FRSM, is Emeritus Professor, Departments of Psychiatry and of Community Health and Epidemiology and the
Inmediate Past Head and Chief-of-Psychiatry at Queen's University in Ontario, Canada. Dr Arboleda-Flórez is a leading authority on legal psychiatry and human rights of the mentally ill. He is the Honorary Chair of the Forensic Section and a longstanding member of the Ethics Committee of the World
Psychiatric Association, an Honorary member of several national psychiatric associations. He has extensive experience in anti-stigma work and has contributed numerous publications to this area.
The Mark of Shame - Stephen P. Hinshaw
Shunned - Graham Thornicroft
Living with Mental Illness - Edited by Stephen P. Hinshaw
Voices from the Inside - Edited by David A. Karp and Gretchen E. Sisson
Every Family in the Land - Edited by Arthur H. Crisp