Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value
than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business
phenomenon.
Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide.
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1. An idea whose time has come
2. The company level
3. National and international developments
4. The socialization of markets
5. CSR and new governance
6. Critical perspectives
7. Prospects and reflections
Further reading
Index
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Jeremy Moon is Velux Professor of Corporate Sustainability, Copenhagen Business School. He was the founding Director of the International Centre for Corporate Social Responsibility at Nottingham University Business School. He has held visiting positions at the European University Institute;
McGill University; Churchill College, University of Cambridge; and Trinity College, the University of Melbourne.
