Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Price: $97.95

Format:
Paperback 552 pp.
128 figures and 100 photos, 195 mm x 265 mm

ISBN-10:
0199533911

ISBN-13:
9780199533916

Copyright Year:
2010

Imprint: OUP UK

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International Business

Challenges and Choices

Alan Sitkin and Nick Bowen

What is international business? How much risk is involved in trading across borders? Why is corporate social responsibility important? What impact has the credit crunch of 2008 had on international business? How does a coffee bean grown in Brazil become an espresso sold in Europe?

In today's increasingly connected world, international business plays an integral role in day-to-day life. This introductory textbook offers a refreshingly critical approach to international business, examining both good and bad practice and encouraging readers to question and challenge classic assumptions and theories.

Drawing on a range of vivid case examples and insights from small businesses to large multinational companies, readers are provided with a realistic depiction of the challenges and opportunities international business can present. Importantly, this book adopts a truly international approach and includes an abundance of examples from countries across the globe, particularly Brazil, Russia, India and China.


Online Resource Centre and DVD:

For lecturers:

* DVD featuring video clips of international business practitioners from the textbook
* Instructor's manual
* Additional case studies
* Test-bank of questions
* Seminar and discussion questions
* Ideas for oral presentations
* Project tasks
* PowerPoint slides
* Additional content, carefully integrated with the textbook, to expand students' knowledge
* Case study questions and indicative answers

For students:

* Interactive Map
* Online glossary of terms
* Guidance on critical skills thinking
* Self-test multiple-choice questions
* Key websites
* Revision tips
* Additional case studies
* Additional content, carefully integrated with the textbook, to expand students' knowledge
* Case study questions and answers

Readership : Undergraduate and postgraduate business students studying modules on international business.

Reviews

  • "The variety of Online Resource Centre material provides students with an excellent learning experience"

    --Dr Amon Chizema, Lecturer in International Business and Strategy, Loughborough University
  • "This is a well structured, comprehensive textbook with many effective pedagogical features and a clear application of knowledge to practice. It will be a useful textbook for undergraduates and postgraduates in business and management studies."

    --Deli Yang, Reader in Interational Business, Bradford University
  • "A stimulating and accessible textbook which provides readers with a strong introduction to international business."

    --Dr Patrick Artisien, Consultant in International Business, Cardiff University

1. Introduction to international business
Part One: International contexts
2. National cultures
3. Corporate responsibility and ethics
4. Theories of international business
Part Two: International actors
5. Actors in international business: nation states
6. Actors in international business: global governance
7. Actors in international business: companies
Part Three: International strategy
8. Market entry and modes of internationalization
9. Multinational structures
10. International corporate cultures
Part Four: Corporate functions
11. International production
12. International marketing
13. Management and foreign exchange
14. Multinational funding and treasury operations
15. International human resource management
16. The future of international business

Online Resource Centre -
DVD

Alan Sitkin is Senior Lecturer and Pathway Leader for the MA in International Business at the European Business School, London (Regent's College), where he began teaching in 1999. Alan has 15 years of experience in the global capital markets working out of Paris, Zurich and London. His specific areas of interest include politics and finance, language and sustainability. Nick Bowen is Principal Lecturer in International Business at the European Business School, London (Regent's College) and is Programme Director for the BA International Business. He has worked at EBS London since 1980 and is also Vice Chairman of the Educational Trust of the Chartered Institute of Linguists.

The International Business Environment - Leslie Hamilton and Philip Webster
Making Sense - Margot Northey and Joan McKibbin

Special Features

  • Adopts a refreshingly critical and open minded vision of international business, encouraging students to question the validity and strengths of current theory and practice.
  • Considers companies of varying sizes, ranging from small and medium sized to large multinational organizations, providing readers with a broader and more realistic understanding of international businesses.
  • Extensive use of international case examples, demonstrating both good and bad practice, help to prepare students for their future roles in international business practice.
  • Fully integrated, blended learning package with strong links between the text and online resource centre. The Online Resource Centre provides a substantial amount of additional material to challenge and stretch students.
  • Complementary digital material containing video clips of interviews with business practitioners featured in the textbook provide valuable insights into the workings of different organizations.
  • Focuses concisely and explicitly on the essentials, providing students new to the subject with a firm and thorough grounding in the challenges and possibilities of international business.