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Price: $79.95

Format:
Paperback 824 pp.
100 illustrations, 189 mm x 246 mm

ISBN-10:
0199284989

ISBN-13:
9780199284986

Copyright Year:
2007

Imprint: OUP UK

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Business Research Methods

Second Edition

Alan Bryman and Emma Bell

Business Research Methods 2/e provides essential guidance on the practice of business research and how to carry out a small-scale research project or dissertation for the first time.

It offers an encyclopaedic introduction to the core concepts, methods, and values involved in doing business research, from formulating research questions, reviewing the literature, and designing a questionnaire to carrying out data analysis and presenting research results. The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.

Importantly, the book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.

Readership : Undergraduate and postgraduate students on business and management courses.

Part 1
1. Business research strategies
2. Research designs
3. Planning a small-scale project
4. Getting Started: reviewing the literature and formulating research questions
5. Ethics in business research
Part 2
6. The nature of quantitative research
7. Sampling
8. Structured interviewing
9. Self-completion questionnaires
10. Asking questions
11. Structured observation
12. Content analysis
13. Secondary analysis and official statistics
14. Quantitative data analysis
15. Using SPSS for Windows
Part 3
16. The nature of qualitative research
17. Ethnography and participant observation
18. Interviewing in qualitative research
19. Focus groups
20. Language in qualitative research
21. Documents as sources of data
22. Qualitative data analysis
23. Computer-assisted qualitative data analysis: Using NVivo
Part 4
24. Breaking down the quantitative/qualitative divide
25. Combining quantitative and qualitative research
26. Internet research methods
27. Writing up business research

Online Resource Centre -- http://www.oup.com/uk/orc/bin/9780199284986/

Alan Bryman is Professor of Organizational and Social Research in the School of Management, University of Leicester. Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.

Making Sense - Margot Northey

Special Features

  • Essential introduction to the basic conceptual building blocks of research strategy and research design
  • Excellent breadth of coverage of both qualitative and quantitative research methods
  • Provides full guidance to students doing their own research projects
  • Wealth of learning features including real-life student experiences, end-of-chapter checklists and examples of real research
  • Online resource centre providing web links, self-marking multiple choice questions, data sets and a research project guide