In this book, Maxine Berg explores the invention, making, and buying of new, semi-luxury, and fashionable consumer goods during the eighteenth century. It follows these goods, from china tea ware to all sorts of metal ornaments such as candlesticks, cutlery, buckles, and buttons, as they were
made and shopped for, then displayed in the private domestic settings of Britain's urban middling classes. It tells the stories and analyses the developments that led from a global trade in Eastern luxuries beginning in the sixteenth century to the new global trade in British-made consumer goods by
the end of the eighteenth century.
These new products, regarded as luxuries by the rapidly growing urban and middling-class people of the eighteenth century, played an important part in helping to proclaim personal identities,and guide social interaction. Customers enjoyed shopping for
them; they took pleasure in their beauty, ingenuity or convenience. All manner of new products appeared in shop windows; sophisticated mixed-media advertising seduced customers and created new wants. This unparalleled 'product revolution' provoked philosophers and pundits to proclaim a 'new luxury',
one that reached out to the middling and trading classes, unlike the elite and corrupt luxury of old.
Luxury and Pleasure in Eighteenth Century Britain is cultural history at its best, built on a fresh empirical base drawn directly from customs accounts, advertising material, company
papers, and contemporary correspondence. Maxine Berg traces how this new consumer society of the eighteenth century and the products first traded, then invented to satisfy it, stimulated industrialization itself. Global markets for the consumer goods of private and domestic life inspired the
industrial revolution and British products 'won the world'.
Introduction
Part 1: Luxury, Quality, and Delight
1. The Delights of Luxury
2. Goods from the East
3. Invention, Imitation, and Design
Part 2: How it was Made
4. Glass and Chinaware: The Grammar of the Polite Table
5. Metal Things: Useful Devices and
Agreeable Trinkets
Part 3: A Nation of Shoppers
6. The Middling Classes: Acquisitiveness and Self-Respect
7. 'Shopping is a Place to Go': Fashion, Shopping, and Advertising
8. Mercantile Theatres: British Commodities and American Consumers
Conclusion
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Maxine Berg is Professor of History at the University of Warwick where she has taught since 1978. She is also Director of the Warwick Eighteenth-Century Centre and has recently become a Fellow of the British Academy. Currently writing on global history and the history of luxury and consumer
culture, she has also published widely on women's history and on the economic and social history of the Industrial Revolution.
