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Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

School Price: $85.95

Format:
Hardback
324 pp.
8.5" x 10.875"

ISBN-13:
9780199007431

Publication date:
April 2013

Imprint: OUP Canada


Marketing Dynamics

Canadian Edition 2013

Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri

This new, Canadianized edition of Marketing Dynamics (Goodheart-Willcox) is a combined print and online resource that introduces students to the fundamental concepts of marketing, the marketing mix, trends and issues in marketing, and the development and analysis of a marketing plan. Canadian examples are integrated throughout. This student textbook features enduring concepts and understandings, with an emphasis on rich discussion, thinking, and application. Also infuses coverage of 21st century skill development, financial literacy, environmental issues, social responsibility, and Aboriginal content and perspectives.

CLICK HERE to view sample chapters.

SPECIAL OFFER: Buy a class set of the Student Book and get the Student Website School License (Unlimited Users/Unlimited Term) at 25% off! PROMO CODE: 40000037. Expires September 30, 2014.

Readership : High school students in Canada.

Part 1: Marketing Basics
1. Marketing is Dynamic!
2. Business Basics
3. The Marketing Concept
4. Market Forces
Part 1 Closer
Part 2: Reaching Your Market
5. Targeting a Market
6. Consumers and Competition
7. Marketing Research
8. Marketing for Not-for-Profit Organizations
9. Information Technology and Social Media
Part 2 Closer
Part 3: The Marketing Mix
10. What is a Product?
11. Branding
12. What is Price?
13. Price Determination
14. What is Place?
15. What is Promotion?
16. The Sales Process
Part 3 Closer
Part 4: Government, Trade, and Marketing
17. Role of Government
18. International Trade and Marketing
Part 4 Closer
Part 5: Issues and Trends in Marketing
19. Social Responsibility in Marketing
20. Trends in Global Marketing
Part 5 Closer
Glossary
Index

This resource is designed to be a blended solution: a combined print and digital resource. In addition to the student textbook, there is also a student website available, which contains:
an e-edition of the student book
multimedia links
interactive chapter review questions
glossary of terms
printable activity sheets, including official DECA activities
Teacher website also available

Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board).

Jessica Pegis is a professional writer and editor with over 25 years' experience. She has worked on projects from K-12 in a variety of subject areas including business, literacy, and social studies.

Marketing Dynamics Bundle - Greg Gregoriou, Jessica Pegis, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Course Guide - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamic Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri

Special Features

  • Marketing Dynamics, Canadian edition, is a new, up-to-date resource that will introduce students to the fundamentals of marketing. This new edition is:
  • Readable: written and designed to be accessible to students of all levels and abilities
  • Interactive: features relevant, interesting activities that will get students talking, thinking, and doing; an interactive website supports students any time and anywhere
  • Current: Oxford Next website with up-to-date learning tools and multimedia content
  • Official DECA content: Features official DECA activities
  • Canadian: written and reviewed by Canadian authors and consultants; explains marketing in a Canadian context, featuring Canadian examples
  • Blended: integrates print and digital resources for 21st-century learners