Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Part 1: Marketing Basics
1. Marketing is Dynamic!
2. Business Basics
3. The Marketing Concept
4. Market Forces
Part 1 Closer
Part 2: Reaching Your Market
5. Targeting a Market
6. Consumers and Competition
7. Marketing Research
8. Marketing for
Not-for-Profit Organizations
9. Information Technology and Social Media
Part 2 Closer
Part 3: The Marketing Mix
10. What is a Product?
11. Branding
12. What is Price?
13. Price Determination
14. What is Place?
15. What is Promotion?
16. The Sales
Process
Part 3 Closer
Part 4: Government, Trade, and Marketing
17. Role of Government
18. International Trade and Marketing
Part 4 Closer
Part 5: Issues and Trends in Marketing
19. Social Responsibility in Marketing
20. Trends in Global
Marketing
Part 5 Closer
Glossary
Index
This resource is designed to be a blended solution: a combined print and digital resource. In addition to the student textbook, there is also a student website available, which contains:
an e-edition of the student book
multimedia links
interactive chapter review questions
glossary of terms
printable activity sheets, including official DECA activities
Teacher website also available
Greg Gregoriou is student executive director on the Board of Directors of DECA Ontario, and assistant head of Student Services at Parkside High School (Hamilton-Wentworth District School Board).
Jessica Pegis is a professional writer and editor with over 25 years' experience. She
has worked on projects from K-12 in a variety of subject areas including business, literacy, and social studies.
Marketing Dynamics Bundle - Greg Gregoriou, Jessica Pegis, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Course Guide - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamic Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri
Marketing Dynamics Online - Greg Gregoriou, Jessica Pegis, Brenda Clark, Jennie Sobel and Cynthia Gendall Basteri