Higher Education

Oxford University Press is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide.

Price: $79.95

Format:
Kit 352 pp.
18 tables, 18 figures, 53 b/w photos, 81 text boxes, 9" x 11"

ISBN-10:
0195439074

ISBN-13:
9780195439076

Copyright Year:
2010

Imprint: OUP Canada

Share on Facebook

Companion Site
Add to Favourites Tell a Friend


Mass Communication in Canada / Making Sense in Social Science Pk

Rowland Lorimer, Mike Gasher and David Skinner

Mass Communication in Canada examines the past, present, and future of mass communication and its effects on society. The book investigates all media from print media, film, radio, and television, to digital media such as the internet and e-mail, providing a framework for understanding the rapidly changing field of mass communication. Themes include media theories, the mass media, media culture and politics, media content, media and audiences, law and policy, the structure and role of media ownership, journalists as content producers, technology and current issues, and globalization.

Readership : This is a core text for mass communication courses, generally taught at the second- or third-year level in university. The main course is sociology of mass communications in sociology departments. This text can also be used in a variety of media studies courses in sociology, cultural studies, and communications studies such as media and society, sociology of the mass media, and popular culture. Also suitable for courses in schools of journalism and broadcasting.

Preface
Part I: Communication and Society
1. Communication and Society
2. Mass Communication and Modern Society
3. Media History, Culture and Politics
Part II: Content and Audiences
4. Communication Theory I: Representation, Encoding/Decoding, and Media Content
5. Communication Theory II: Media and Audiences
Part III: Major Influences on Media Functioning
6. Communication Technology and Society: Theory and Practice
7. Cultural Industries, Law, and Policy
8. The Structure and Role of Owners
9. Journalists as Content Producers
10. Communications Technology and Society: Theory and Practice
Part IV: Our Evolving Communications World
11. Globalization
12. Communication in a Digital Age
Appendix
Glossary
References
Index

Test Bank
Student Website
Companion Website

Rowland Lorimer is professor in the School of Communications and Director of the Canadian Centre for Studies in Publishing at Simon Fraser University. Mike Gasher teaches journalism at Concordia University. For two decades he worked as a journalist in Ontario and British Columbia. David Skinner is Assistant Professor of Communication at York University. He was the founding chair of the Journalism program at Thompson Rivers University.

Making Sense in the Social Sciences - Margot Northey, Lorne Tepperman and Patrizia Albanese
A Dictionary of Sociology - John Scott and Gordon Marshall
Dictionary of Media and Communication - James Watson and Anne Hill
Communication History in Canada - Edited by Daniel J. Robinson
Rite out of Place - Ronald L. Grimes
New Media Cultures - P. David Marshall
The Media in Question - Robert Ferguson

Special Features

  • Provides students with a foundation in the basic concepts, issues, and history of mass communication.
  • Presents a unified and integrated account of mass communication in a Canadian context. As a core text, it provides consistency in terms of tone and presentation for students.
  • Updated to address new issues in technological convergence, international communication, and globalization. Also, the authors provide an analysis of the effects of September 11th and the war in Iraq on political communication and representations of the Other.
  • Covers many of the basic elements of mass communication research so that it is useful not only as a study of mass communication in Canada but also as an introduction to the study of mass media generally.
  • Considers the common elements of all media: social and historical context, content, audiences, production processes and technologies.
  • Accessible for students from both a social sciences and humanities background.
  • There is a test bank available to instructors that contains multiple choice, true/false, short answer, and discussion questions.
  • A glossary of key words bolded in the text is included at the back of the book.